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How to Understand and Use Search AI Overview Reports

Updated today

Search AI Overview reports provide a high-level summary of your brand’s performance across AI platforms. In this report, you can track key metrics such as visibility score, citation share, rank, and sentiment to understand how your business is being discovered and perceived.

Access the Overview Report

From the left navigation, go to Search AI, expand Reports, and select Overview to view the dashboard.

Understanding the Summary Section

The Summary section provides a high-level view of your overall performance across AI platforms. It helps you quickly assess how your brand is performing without needing to analyze individual reports.

This section includes the following key metrics:

Visibility Score

Shows how often your business appears across AI-generated responses.

  • A higher percentage indicates better visibility.

  • The percentage change (green or red) shows performance improvement or decline over time.

Citation Share

Represents how frequently your business is cited as a source in AI responses.

  • A higher value means your business is being referenced more often by AI platforms.

  • This metric helps measure your authority and presence in AI-generated answers.

Rank

Indicates your average position in AI-generated results.

  • A lower number (closer to 1) means better ranking.

  • Rank improvements suggest increased prominence in AI responses.

Sentiment

Reflects how your business is perceived based on AI-analyzed content.

  • Expressed as a percentage of positive sentiment.

  • A decrease may indicate more negative or neutral mentions across AI platforms.

Analyze the Visibility Score Trend

The Visibility score chart shows how your visibility changes over time across AI platforms.

  • Hover over the graph to view the visibility score for a specific date.

  • A tooltip will appear showing the exact value for that time period.

View Detailed Visibility Reports

Click the expand (arrow) icon in the top-right corner of the Visibility score section to open the detailed Visibility Reports page.

To learn more, refer to the help center article: How to use Visibility Reports in Search AI.

How to Use the Visibility Score Section

Use the Visibility score chart to:

  • Track how your brand’s visibility is changing over time

  • Identify periods of growth or decline in AI presence

  • Measure the impact of your optimization efforts

  • Compare performance trends across different time periods

Analyze the Citation Share Trend

The Citation share chart shows how often your business is referenced as a source in AI-generated responses over time.

  • Hover over the graph to view the citation share for a specific date.

  • A tooltip will appear displaying the exact percentage for that time period.

View Detailed Citation Reports

Click the expand (arrow) icon in the top-right corner of the Citation share section to open the detailed Citation Reports page.

This report provides deeper insights into where your business is being cited and how your citation presence is changing over time.

To learn more, refer to the help center article: How to use citations in Search AI.

How to Use the Citation Section

Use the Citation share chart to:

  • Monitor how frequently AI platforms reference your business

  • Identify trends or consistency in citation presence

  • Evaluate your authority and visibility as a trusted source

Analyze the Rank Trend

The Rank chart shows the position at which your brand appears in AI-generated responses over time.

  • Hover over the graph to view your rank for a specific date.

  • A tooltip will display the exact rank value.

A high rank (closer to 1) indicates better visibility and higher placement in AI responses.

View Detailed Rank Reports

Click the expand (arrow) icon in the top-right corner of the Rank section to open the detailed Rank Reports page.

To learn more, refer to the help center article: How to view Brand Ranking in Search AI.

How to Use the Rank Section

Use the Rank chart to:

  • Track improvements in your position over time

  • Identify whether your brand is moving closer to top results

  • Measure the impact of optimization efforts

Analyze the Sentiment Trend

The Sentiment chart shows how your brand is perceived across AI-generated content.

  • Hover over the graph to view sentiment for a specific date.

  • A tooltip will display the sentiment percentage.

Higher sentiment indicates more positive mentions, while a decline may reflect neutral or negative perception.

View Detailed Sentiment Reports

Click the expand (arrow) icon in the top-right corner of the Sentiment section to open the detailed Sentiment Reports page.

To learn more, refer to the help center article: How to monitor sentiment on AI sites in Search AI.

How to Use the Sentiment Section

Use the Sentiment chart to:

  • Monitor changes in brand perception

  • Identify drops in positive sentiment

  • Take action to improve customer perception and messaging

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