The Visibility Reports feature in Search AI helps businesses understand how often their brand is mentioned in AI-generated answers across platforms such as ChatGPT, Gemini, and Perplexity — compared to competitors.
This report provides a comprehensive view of your brand’s visibility in AI search results, helping you measure performance, benchmark against competitors, and identify areas of improvement.
By leveraging these insights, businesses can better understand their digital presence within emerging AI search ecosystems and focus efforts on themes or areas that need greater visibility.
Accessing Visibility Reports
Go to ‘Search AI’ in the left navigation rail.
Click the ‘Visibility’ tab.
Summary
The Summary section provides a quick snapshot of how often your brand is mentioned in AI-generated responses across major large language models (LLMs). This helps you assess your overall visibility performance.
Here’s what each metric represents:
Visibility Score - Displays the total percentage of AI-generated responses that mention your brand across all LLMs combined.
ChatGPT / Gemini / Perplexity - Shows the breakdown of your brand’s visibility across individual AI platforms. This allows you to identify where your brand has a stronger or weaker presence in AI-generated answers.
You can also use the date filter to view visibility trends for a specific month reporting period, helping you analyze changes in brand mentions over time.
Downloading, Emailing, and Scheduling Reports
You can easily share or automate your Visibility Reports using the export and scheduling options available in the dashboard.
To download, email, or schedule only the Summary section, click the three vertical dots located in the Summary card.
To download, email, or schedule reports for all sections in the Visibility Reports tab, click the three vertical dots in the top-right corner of the page.
Locations Visibility Across AI Sites for Themes
The Visibility Report displays how visible your business locations are across various AI platforms compared to competitors. This provides a clear understanding of how your brand is performing in AI-generated results. This table covers all locations and all themes combined.
The Competitors table lists your business (marked with a “You” tag) along with key competitors. The Average visibility column shows the percentage of AI-generated responses mentioning each brand across all supported AI platforms.
You can customize the report to focus on particular business locations or specific themes to gain deeper insights into how different segments of your brand are performing across AI platforms.
To view reports for selected locations and themes:
Click the ‘all locations’ dropdown. Select one or multiple locations you want to analyze. Click ‘Apply’ to confirm your selection.
Click the ‘all themes’ dropdown. Choose a specific theme to view visibility data related to that topic.
Once you’ve applied filters for specific locations and a theme, the report dynamically updates to show visibility metrics relevant to your selections.
Toggle between All, ChatGPT, Gemini, and Perplexity to see how your brand performs on individual LLMs.
You can analyze visibility trends over different time frames using the time period filter. This allows you to compare how your brand’s visibility has evolved across AI platforms over specific time periods.
Choose from these options: Last 3 months, 6 months, and 12 months.
NOTE:
Trend lines will become available once three months of data have been collected. Since Visibility reports have been recently introduced, there is not yet enough historical data; therefore, trend lines are currently not displayed.
Click the highlighted icon (as shown in the image below) located beside the time period filter. A quick summary will be generated for the current view, providing concise insights.
Here’s how the generated summary appears.
Strongest Visibility Themes
Scroll down to view which themes have the strongest visibility. This section highlights which themes are performing best across AI platforms, such as ChatGPT, Gemini, and Perplexity. You can view:
Average visibility for each theme.
Visibility percentage breakdown across each AI platform (ChatGPT, Gemini, and Perplexity).
The current view displays data for all locations, providing a comprehensive overview of overall theme performance. However, you can also filter this report to view results for specific locations by clicking the ‘all locations’ dropdown and selecting one or more locations.
This allows you to assess which themes perform best at each location, helping you focus marketing and SEO efforts on the topics that generate the strongest AI visibility.
How Visible are your Locations for All Themes
This section helps you understand how each of your locations performs across AI platforms like ChatGPT, Gemini, and Perplexity.
Here, you can:
View the average visibility score of each location.
Compare how visible each location is on individual AI platforms.
Identify which locations are performing best and which may need improvement in AI-generated visibility.
By default, this report displays visibility across all themes, providing a complete view of your overall performance. However, you can refine your analysis by clicking the ‘all themes’ dropdown and selecting a specific theme. This lets you see how each location performs for that particular topic, helping you pinpoint high-visibility areas or opportunities for growth.