The Visibility Reports feature in Search AI helps businesses understand how often their brand is mentioned in AI-generated answers across platforms such as ChatGPT, Gemini, and Perplexity — compared to competitors.

This report provides a comprehensive view of your brand’s visibility in AI search results, helping you measure performance, benchmark against competitors, and identify areas of improvement.

By leveraging these insights, businesses can better understand their digital presence within emerging AI search ecosystems and focus efforts on themes or areas that need greater visibility.

Go to ‘Search AI’ in the left navigation rail.

Expand the ‘Reports’ section and click ‘Visibility.’

The Summary section provides a quick snapshot of how often your brand is mentioned in AI-generated responses across major large language models (LLMs). This helps you assess your overall visibility performance.

Here’s what each metric represents:

You can also use the date filter to view visibility trends for a specific month reporting period, helping you analyze changes in brand mentions over time.

You can easily share or automate your Visibility Reports using the export and scheduling options available in the dashboard.

To download, email, or schedule only the Summary section, click the three vertical dots located in the Summary card.

To download, email, or schedule reports for all sections in the Visibility Reports tab, click the three vertical dots in the top-right corner of the page.

This chart illustrates the frequency at which your brand appears in AI-generated responses on AI platforms across all or selected themes within the specified time range. Each trend line represents visibility on a specific AI site, along with an overall visibility view.

Hover over any point on the chart to see the exact visibility percentage for that platform during the selected time period. Use this view to understand visibility trends, compare performance across AI platforms, and track changes over time across themes.

Use the 'All themes dropdown' to view visibility trends across all themes or narrow the chart to a specific theme to analyze how your brand appears for that topic over time.

Use the time period dropdown to adjust the visibility trend range. You can view how often your brand appears in AI-generated responses over the last 3 months, 6 months, or 12 months, helping you track changes in visibility and compare performance over time.

Click the generate summary icon located beside the time period filter. A quick summary will be generated for the current view, providing concise insights.

Here’s how the generated summary appears.

This section shows which websites or pages appear most frequently in AI-generated responses, grouped by theme and ranked by frequency of appearance.

You can view visibility across all locations and switch between ChatGPT, Gemini, Perplexity, or All to understand how your brand performs on each AI platform.

For each theme, the report displays:

Click the expand icon next to a theme to view the specific pages that appear for individual prompts. This helps you understand which exact pages are being surfaced by AI models for different user questions, rather than just seeing high-level visibility.

By drilling down to the prompt and page level, this view explains why overall visibility trends change and highlights the content driving (or limiting) your AI visibility across locations.

Use the All locations dropdown to view visibility performance across all locations or selected locations. You can search for specific locations, select multiple locations at once, and click ‘Apply.’

The Visibility Report shows how frequently your business locations appear in AI-generated responses across supported AI platforms, compared to competitors. This view reflects all locations and all themes combined, helping you understand overall location-level visibility trends.

The trend lines display visibility changes over time by the AI platform. Hover over a trend line to view the exact visibility percentage for that platform during the selected time period.

Use the chart view dropdown to switch between a line chart and a vertical bar chart for comparing visibility trends.

Vertical bar chart view.

You can customize the report to focus on particular business locations or specific themes to gain deeper insights into how different segments of your brand are performing across AI platforms.

To view reports for selected locations and themes:

Click the ‘all locations’ dropdown. Select one or multiple locations you want to analyze. Click ‘Apply’ to confirm your selection.

Click the ‘all themes’ dropdown. Choose a specific theme to view visibility data related to that topic.

Toggle between All, ChatGPT, Gemini, and Perplexity to see how your brand performs on individual LLMs.

The Competitors table lists your business (marked with a “You” tag) along with key competitors. The Average visibility column shows the percentage of AI-generated responses mentioning each brand across all supported AI platforms.

Scroll down to view which themes have the strongest visibility. This section highlights which themes are performing best across AI platforms, such as ChatGPT, Gemini, and Perplexity. You can view:

The current view displays data for all locations, providing a comprehensive overview of overall theme performance. However, you can also filter this report to view results for specific locations by clicking the ‘all locations’ dropdown and selecting one or more locations.

This allows you to assess which themes perform best at each location, helping you focus marketing and SEO efforts on the topics that generate the strongest AI visibility.

This section helps you understand how each of your locations performs across AI platforms like ChatGPT, Gemini, and Perplexity.

Here, you can:

By default, this report displays visibility across all themes, providing a complete view of your overall performance. However, you can refine your analysis by clicking the ‘all themes’ dropdown and selecting a specific theme. This lets you see how each location performs for that particular topic, helping you pinpoint high-visibility areas or opportunities for growth.