Search AI is Birdeye’s AI-powered search optimization platform designed to help multi-location businesses stay visible in the age of AI-driven discovery. As engines like ChatGPT, Gemini, and Perplexity reshape how consumers find and choose brands, traditional SEO alone is no longer enough. With Search AI, businesses can discover how they appear in AI-generated answers, track brand mentions and rankings across platforms, and gain actionable insights to enhance their visibility.

This guide will walk you through how to use Search AI to understand your presence, optimize performance, and ensure your brand becomes the go-to answer in AI search.

The Sentiment tab helps you understand how your brand is being perceived in AI-generated answers.

At the top, you’ll see sentiment summary scores:

Below that,

This section shows how your brand is being cited sentiment-wise (positive, neutral, negative) in AI-generated answers over time, across supported AI platforms and locations.

The sentiment breakdown helps you understand whether AI responses mentioning your business are generally favorable or unfavorable, and how that sentiment changes over time.

The line chart displays sentiment trends for the selected time period.

Hover over any point on the line to view the exact sentiment percentage in the tooltip. Switch between ChatGPT, Gemini, Perplexity, or All to compare sentiment across individual AI platforms or view a combined perspective.

By default, sentiment is shown for all locations combined. Use the All locations dropdown to view sentiment for a specific location.

Use the chart icon dropdown to switch between line and pie chart view.

Pie chart view.

Use the time period selector to analyze sentiment over:

Click the generate summary icon located beside the time period filter. A quick summary will be generated for the current view, providing concise insights.

Here’s how the generated summary appears.

You’ll find a breakdown of sentiment and areas for improvement in the form of a summary for each AI site.

You can drill deeper into how customers feel about your brand by specific location.

The Sentiment tab also provides a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) based on how AI sites perceive your brand.

Use the tabs (ChatGPT, Gemini, Perplexity) to switch between AI platforms.

The SWOT analysis can also be viewed for specific locations.

At the bottom of the Sentiment section, you can drill down to see AI site sentiment scores for each business location.

The table shows: