Introduction
The Platforms report in Search AI provides a consolidated view of how your business performs across different AI platforms such as ChatGPT, Gemini, Perplexity, Grok, Google AI, and Google AIO. While individual reports like Citations, Visibility, Ranking, Accuracy, and Sentiment focus on specific metrics, the Platforms report brings these insights together to help you understand overall performance trends across AI sites.
With this report, you can track how often your business is cited, how visible it is in AI-generated responses, and which themes contribute most to your performance—all in one place. It also helps you compare performance across platforms, monitor trends over time, and identify opportunities to improve your presence in AI-driven search experiences.
Navigate to the Platforms report
From the left navigation menu, click Search AI.
Expand the Reports section.
Select Platforms.
Use filters and actions in the Platforms report
Use the available filters and actions to customize your view and manage reports effectively.
Month filter
Use the month filter to view Platform reports for a specific month. This helps you analyze trends and compare performance across different timeframes.
Download, email, or schedule reports
To download, email, or schedule reports for all sections in the Platforms report, click the three vertical dots in the top-right corner of the page and select the desired option.
How often are you cited by AI sites
This section helps you track how often your content is cited across AI platforms over time. It provides a trend view of citation share for the AI platforms you have selected, along with your overall performance.
When you hover over the trend line, a detailed tooltip appears showing the citation share for each platform for a specific time period. This allows you to quickly compare performance across platforms and identify changes over time.
The platforms shown in this report depend on your configuration settings. For more information, see How to Configure Search AI Report Generation Settings.
Filter citation by theme
Use the all themes dropdown to filter the report by a specific theme or view data across all themes.
Select all themes to view overall citation trends across all topics.
Select a specific theme (for example, dental implants or teeth whitening) to analyze how your content performs for that topic.
This helps you understand which themes drive citations and how performance varies across different topics.
Switch chart view
Use the chart view selector to switch between different visualization formats.
Select Line chart to view trends over time.
Select Vertical bar chart to compare citation share across platforms for a specific period.
This helps you analyze data in the format that best suits your needs—whether you want to track trends or compare performance at a glance.
Vertical bar chart view.
Toggle between Share and Count views
Use the Share and Count toggle to change how citation data is displayed.
Share shows the percentage of citations each platform contributes relative to the total. This helps you understand platform-wise distribution and compare relative performance.
Count shows the absolute number of times your brand or content was cited on each platform. This helps you measure actual volume.
Switch between these views depending on whether you want to analyze proportional share or total citation numbers.
Select a time period
Use the time period dropdown to adjust the reporting window for this particular chart.
You can choose from:
Last 3 months
Last 6 months
Last 12 months
This helps you analyze citation trends over different durations, whether you want to review recent performance or understand longer-term patterns.
Generate summary
Click the Generate summary icon to view an AI-generated summary of citation trends for the selected time period.
NOTE:
The generate summary option is available for all sections.
Here’s how the generated summary appears.
Download, email, or schedule specific section
Click the three-dot menu on this section to download, email, or schedule reports specifically for this particular section.
Unlike the global options at the top of the page (which apply to all sections in the Platforms report), this menu applies only to the current section.
NOTE:
Each section in the Platforms report has its own menu, allowing you to export or schedule reports independently.
View detailed data in table format
Scroll down to view the table view of citation data.
The table provides a breakdown by platform, including:
AI site (e.g., ChatGPT, Gemini, Perplexity)
Citation count for each platform
Percentage change compared to the previous period
This view helps you quickly compare platform performance and identify trends at a glance.
How frequently is your business visible on AI sites
This section shows how often your business appears in AI-generated responses across platforms for the selected themes.
The chart tracks visibility trends over time for platforms such as ChatGPT, Gemini, and Perplexity (based on your configured AI platforms).
Each line represents a platform’s visibility score over time
The Overall line shows combined visibility across all platforms
Hover over the chart to view detailed visibility percentages for each platform in a specific month
Use this section to understand how your brand’s presence in AI-generated answers is changing over time and which platforms are driving the most visibility.
Filter business visibility by themes
Use the all themes dropdown to filter visibility data by specific themes.
By default, the chart shows data for all themes. You can select a specific theme to view how your visibility changes for that particular category.
This helps you:
Analyze performance for individual services or topics
Identify which themes drive the most visibility
Compare trends across different areas of your business
Switch chart view for visibility trends
Use the chart toggle in this section to change how visibility data is displayed.
Select Line chart to analyze how your business visibility changes over time across AI platforms.
Select Vertical bar chart to compare visibility percentages across platforms for a selected time period.
Switching between chart types helps you interpret both trend patterns and platform-wise comparisons more effectively.
View the visibility score table
Scroll down within this section to view a detailed table breakdown of visibility performance across AI platforms.
The table includes:
AI site: Lists each platform along with an overall aggregate view
Visibility score: Shows the percentage of how often your business appears in AI-generated responses
Trend indicator: Displays the percentage increase or decrease compared to the previous period
This table provides a clear, platform-level comparison to help you understand where your brand visibility is strongest and how it is changing over time.
Analyze theme-level visibility across AI platforms
The “Which themes have the strongest visibility” section helps you understand how your business performs across different service themes on each AI platform.
This heatmap-style table shows:
Themes: Categories or services (e.g., tooth extractions, dental crowns) that your business is evaluated on
Platform-wise visibility: Percentage of how often your business appears for each theme on platforms like ChatGPT, Gemini, and Perplexity
Color intensity: Darker shades indicate higher visibility, helping you quickly identify strong-performing themes
Use this section to:
Identify top-performing themes where your business has strong visibility
Spot gaps or low-visibility areas that may need optimization
Compare how your performance varies across different AI platforms for the same theme
This view is especially useful for understanding which services or topics are driving your AI visibility and where to focus your content or optimization efforts.
Compare visibility with competitors across AI platforms
This section helps you evaluate your business’s visibility against competitors across AI platforms.
This table provides a side-by-side comparison of how frequently each competitor appears in AI-generated responses.
What this section shows:
Competitors: A list of businesses competing in the same space
Platform-wise visibility: Visibility percentages for each competitor across platforms like ChatGPT, Gemini, and Perplexity
Comparative performance: Helps you identify which competitors are leading or lagging on each platform
How to use this section:
Benchmark your performance against top competitors
Identify platforms where competitors are outperforming you
Discover opportunities to improve visibility in specific platforms or themes
This section is useful for understanding your competitive position in AI search results and identifying where to focus your optimization efforts.
Filter by locations and themes
Use the all locations and all themes dropdowns at the top of this section to refine your competitor comparison.
Filter by locations: Select one or more locations to analyze how your business compares against competitors in specific geographic areas. Click Apply to update the view.
Filter by themes: Choose a specific theme to compare performance for that theme across competitors.
These filters help you narrow down insights and understand your competitive visibility by location and themes, instead of viewing only the overall performance.