Search AI Overview reports provide a high-level summary of your brand’s performance across AI platforms. In this report, you can track key metrics such as Search AI score, visibility score, citation share, rank, and sentiment to understand how your business is being discovered and perceived.
Access the Overview Tab
From the left navigation menu, click Search AI. The Overview tab opens by default, displaying your overall Search AI performance and key metrics.
Understanding the Overview Section
The Overview section at the top provides a high-level view of your overall performance across AI platforms. It helps you quickly assess how your brand is performing without needing to analyze individual reports.
This section includes the following key metrics:
Search AI Score
Search AI score shows how your brand performs in AI responses for the prompts you track using a weighted combination of visibility, citations, and sentiment metrics.
Calculated on a scale from 0–100.
A higher score indicates a stronger overall AI presence and brand performance.
The percentage change shows how your overall performance has improved or declined over time.
Review the Search AI Score Card to view your current 0–100 score and its 3-month historical trend line.
This score helps you quickly evaluate your brand’s overall AI optimization health.
Visibility Score
Shows how often your business appears across AI-generated responses.
A higher percentage indicates better visibility.
The percentage change (green or red) shows performance improvement or decline over time.
Citation Share
Represents how frequently your business is cited as a source in AI responses.
A higher value means your business is being referenced more often by AI platforms.
This metric helps measure your authority and presence in AI-generated answers.
Rank
Indicates your average position in AI-generated results.
A lower number (closer to 1) means better ranking.
Rank improvements suggest increased prominence in AI responses.
Sentiment
Reflects how your business is perceived based on AI-analyzed content.
Expressed as a percentage of positive sentiment.
A decrease may indicate more negative or neutral mentions across AI platforms.
The metrics in the overview card are clickable. Selecting a metric opens a detailed view with additional insights.
For example, clicking Search AI score opens the detailed Search AI Score view, where you can analyze score trends and performance changes over time.
Understand the Search AI Score View
Clicking the Search AI Score card opens a detailed analytics view where you can review score trends, metric breakdowns, and historical performance data.
The Summary section displays:
Your Score (Search AI score)
Visibility Score
Citation Share
Rank
Sentiment Score
Analyze the Visibility Score Trend
The Visibility score chart shows how your visibility changes over time across AI platforms.
Hover over the graph to view the visibility score for a specific date.
A tooltip will appear showing the exact value for that time period.
View Detailed Visibility Reports
Click the expand (arrow) icon in the top-right corner of the Visibility score section to open the detailed Visibility Reports page.
To learn more, refer to the help center article: How to use Visibility Reports in Search AI.
How to Use the Visibility Score Section
Use the Visibility score chart to:
Track how your brand’s visibility is changing over time
Identify periods of growth or decline in AI presence
Measure the impact of your optimization efforts
Compare performance trends across different time periods
Analyze the Citation Share Trend
The Citation share chart shows how often your business is referenced as a source in AI-generated responses over time.
Hover over the graph to view the citation share for a specific date.
A tooltip will appear displaying the exact percentage for that time period.
View Detailed Citation Reports
Click the expand (arrow) icon in the top-right corner of the Citation share section to open the detailed Citation Reports page.
This report provides deeper insights into where your business is being cited and how your citation presence is changing over time.
To learn more, refer to the help center article: How to use citations in Search AI.
How to Use the Citation Section
Use the Citation share chart to:
Monitor how frequently AI platforms reference your business
Identify trends or consistency in citation presence
Evaluate your authority and visibility as a trusted source
Analyze the Rank Trend
The Rank chart shows the position at which your brand appears in AI-generated responses over time.
Hover over the graph to view your rank for a specific date.
A tooltip will display the exact rank value.
A high rank (closer to 1) indicates better visibility and higher placement in AI responses.
View Detailed Rank Reports
Click the expand (arrow) icon in the top-right corner of the Rank section to open the detailed Rank Reports page.
To learn more, refer to the help center article: How to view Brand Ranking in Search AI.
How to Use the Rank Section
Use the Rank chart to:
Track improvements in your position over time
Identify whether your brand is moving closer to top results
Measure the impact of optimization efforts
Analyze the Sentiment Trend
The Sentiment chart shows how your brand is perceived across AI-generated content.
Hover over the graph to view sentiment for a specific date.
A tooltip will display the sentiment percentage.
Higher sentiment indicates more positive mentions, while a decline may reflect neutral or negative perception.
View Detailed Sentiment Reports
Click the expand (arrow) icon in the top-right corner of the Sentiment section to open the detailed Sentiment Reports page.
To learn more, refer to the help center article: How to monitor sentiment on AI sites in Search AI.
How to Use the Sentiment Section
Use the Sentiment chart to:
Monitor changes in brand perception
Identify drops in positive sentiment
Take action to improve customer perception and messaging
Understand Theme and Prompt Performance
The Themes & Prompts performance table shows how your tracked themes and prompts perform across AI platforms such as ChatGPT, Gemini, and Perplexity.
You can use this table to compare performance metrics for each theme, including:
Search AI Score
Visibility Score
Citation Share
Rank
Sentiment Score
Use the platform tabs to switch between AI platforms, or select All to view combined performance data.
The location dropdown allows you to filter results for specific business locations.
Expand a theme to view the prompts associated with it and analyze prompt-level performance metrics such as Search AI Score, Visibility Score, Citation Share, Rank, and Sentiment Score.
Click the Generate Summary icon at the top right of the section to automatically generate an AI-powered summary of theme and prompt performance insights across the selected platform and location.
Here’s how the generated summary appears.
Understand Search AI Performance Across Locations
The Search AI Performance Across Locations table helps you compare AI performance metrics across your business locations.
Use this section to analyze how each location performs across key metrics, including:
Search AI Score
Visibility Score
Citation Share
Rank
Sentiment Score
You can sort locations by clicking any column header to identify top-performing or underperforming locations.
Use the search and filter options in the top-right corner to refine the displayed results.
Click the Generate Summary icon to create an AI-generated summary of location performance insights.
Frequently Asked Questions
How is the Search AI Score calculated?
The Search AI Score is a 0–100 composite score built from four core components:
Visibility Score — 30% weight
Citation Share — 30% weight
Sentiment Score — 30% weight
Rank Score — 10% weight
The final Search AI Score is calculated as a weighted average of these four components and is rounded to one decimal place.
Why does my scorecard show a “Rank” column?
If competitive benchmarking data is available for your account, an optional Ranking Score may appear in the summary card.
This ranking helps normalize your performance against direct competitors using local share-of-voice data across AI-generated responses.
Q: Why are some fields or locations blank?
Locations must have active prompt configurations and a minimum volume of scanned AI interactions within the selected date range to generate trend data.