How to optimize business listings on Birdeye?
Birdeye enables you to maintain accurate business listings for all locations across 50+ sites to ensure you’re found easily by your customers. Optimize listings for Google, Facebook, and Bing based on their specific requirements and rank higher on search results.
Once you optimize your profile, the information will be automatically shared across the listings, making it easier for your customers to find you.
CUSTOMIZING BUSINESS LISTINGS
When you open a location, you will be able to customize different fields including the core business information, additional information, media, GMB, Facebook, Bing, Birdeye, other third-party listings, and more. You can also view the last updated location details, switch between locations, and import GMB information.
To switch between the locations, click the location name and select the location you want.
You will also have the ability to import business information from your GMB listing using the ‘Import GMB information’ button on the top right.
BUSINESS INFORMATION
This section allows you to update your business name, address, Google map location, service areas, phone number, official email address, and website. To edit the information, click on the ‘Pencil’ icon on the top.
On the new screen, you will be able to update the information.
Here is how your business information is shared across your listings:
Business information | Shared on |
Name, Address, Hide address in listings, Provide service areas, Phone number, Website | Google My Business (Optional) |
Address, Map Marker, Phone number, Email, Website | |
Name, Address, Hide address in listings, Phone number, Website | Bing |
Name, Address, Hide address in listings, Provide service areas, Main phone number, Email, Website | Other listings |
HANDY TIPS
- Make sure that your service areas are explicitly mentioned under ‘Address’
- Your location should clearly appear on Google Maps. If there is an error in the ZIP code or any other information, the marker may appear inaccurately on Google Maps.
- Do not use unnecessary capitalization or special characters in the name
ADDITIONAL INFORMATION
This section allows you to add more information about your business. You will be able to update the year of establishment, time zone, language, payment details, working hours, business status, and more. NOTE: A part of this information, such as ‘Business hours’ and ‘Status,’ will also appear on your Google My Business listing.
Here are different fields you can update on your business profile:
Field | Details |
Year established | This shows the year of your business establishment. It will not be shared on Google, Facebook, or Bing but on other listings only. |
Time zone | It shows the time zone of your business location. This information will not be shared on any listing. |
Languages | It allows you to add the languages your business is comfortable with. This information will be shared on a few other listings only. |
Business Hours | You can update your regular and special business hours. Regular hours will be shared across all the listings, and special hours will be shared on GMB and Bing only. For more information on how to update the business hours, refer to the help article: How do I update my business hours across listings? |
Business Status | It shows the current status of your business. You can update whether your business is open or permanently closed. This information will be shared on all the listings except a few other listings. NOTE: In case your business is temporarily closed, you will be able to select the reopen date. |
Services | You can update the services you offer in your business location. Make sure that the services you add here are clear and precise. This information will be shared on Facebook and a few other listings. |
Keywords | This field helps you update the relevant keywords for your business. Your customers can find your business using these keywords. This information will be shared on a few other listings only. |
Products | This field allows you to mention the products you offer in your business category. This information will be shared on a few other listings only. |
Appointment link | This field allows you to update the URL used for booking an appointment with your business. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings only. |
Reservation link | This field allows you to update the URL used for reserving a table at your restaurant or book a room at your hotel. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings and a few other listings only. |
Menu link | This field allows you to update the link to the menu you serve. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings, Bing, and a few other listings only. |
Order ahead link | This field allows you to update the link to the page that allows your customers to place delivery or pick-up orders. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings and a few other listings only. |
Payment Options | This field allows you to show the payment modes you accept. This information will be shared on GMB listings, Facebook, and other listings. |
Impressum | This field allows you to update a statement of ownership to abide by the law in certain countries such as Austria, Germany, and Switzerland. This information will be shared on Facebook and a few other listings only. |
Additional contact information | This field allows you to add more contact numbers, including a local and a toll-free number. This feature is supported on GMB listings and a few other listings only. |
Apps | If your business offers an app, these links will redirect your customers to the app download page. This information will be shared on a few listings only. |
COVID-19 UPDATES
This section allows you to post your business updates pertaining to the Covid-19 pandemic on your GMB listing. To post an update, click on the ‘Pencil’ icon. This information will be shared on GMB listings only. Post descriptions will be shared on Facebook as well.
Then enter the post description, Covid-19 page link, and the virtual assistance/care page link.
This post will now appear on your GMB listing.
MEDIA
This section allows you to update the profile photo(now logo), cover photo, and other photo and videos gallery. To update the images, follow the below guidelines:
Image type | Supported formats | Supported Resolution/Size | Information shared on |
Logo | JPG, JPEG, PNG |
Size: 10KB - 5MB Aspect ratio: 1:1 Ideal resolution: 720 x 720px Minimum resolution: 250 px tall, 250 px wide |
All the listings |
Cover photo | JPG, JPEG, PNG | Size: 10KB - 5MB Minimum resolution: 1110 x 374 px |
All the listings except Google |
Cover photo | JPG, JPEG, PNG |
Size: 10KB - 5MB Aspect ratio: 16:9 Ideal resolution: 1024 x 575 px |
Google & Facebook |
Photos & Videos gallery | JPG, JPEG, PNG, MP4 |
Size: Between 10 KB and 5 MB Recommended resolution: 720 px tall, 720 px wide Minimum resolution: 250 px tall, 250 px wide For videos, Duration: Up to 30 seconds long File size: Up to 75 MB Resolution: 720p or higher |
If a Google account is connected - then all listings including Google except Facebook If your Google account is not connected - then all listings except Google and Facebook |
Post-clicking the ‘pencil’ icon, go to the ‘three dots,’ click ‘Edit,’ ‘Change,’ and ‘Delete’ to edit, change, and delete the logo, cover photo, photos, and videos.
Click on ‘Upload media’ to upload more photos and videos. You can also play the video by clicking on the ‘Play’ button on the video tile.
After you are done updating, click ‘Save’ to save the changes.
GOOGLE MY BUSINESS LISTING
This section allows you to showcase important business information, including a ‘Google team photo,’ ‘Google description,’ and more on your Google My Business listing. Here are the important fields you can showcase on Google:
Field | Details |
Store ID | This is the Google store ID to be displayed on your GMB listing. |
Phone number | This is the phone number to be displayed on your GMB listing. |
Google description | This field allows you to update a description within 750 characters on your Google My Business listing. |
Google categories | This section allows you to choose a primary category and multiple additional categories your business is into. You can also add the URL to a different website you wish to redirect the customers to on the ‘Google Website Override’ field. |
Google attributes | Google attributes can help a business rank higher in search results when their target customers search for businesses in specific categories. You will have the ability to configure your business highlights, accessibility, crowd type, dining options, and more based on your business. The attributes push your GMB listing to the top of search results when your customers search for businesses in the category. |
Use generative AI capabilities to craft SEO-friendly business descriptions
In the Google description section, click the ‘AI’ button to generate an SEO-friendly description. This description takes into account important business information, such as your business category, products, services, and keywords.
If you’re unhappy with the generated description, click ‘Regenerate’ to view another version of the business description.
Click on ‘Insert’ in the side drawer to insert the description of your choice amongst the generated descriptions.
You can edit the generated description to your liking in the description text box or click ‘Regenerate’ to view another version of the business description.
Click on ‘Save’ to save the changes.
Likewise, generate descriptions for Facebook, Bing, and Birdeye listings.
APPLE LISTING
This section allows you to select a business category, phone number, and other Apple-specific details in the Birdeye profile you want to exhibit on Apple.
You can choose one main category and several additional categories to showcase your business. You can pick the specific type and subtype for ‘Location attributes,’ and you can also provide the ‘Destination and App Store URL’ along with the associated action.
Click on ‘Save’ to save the changes.
FACEBOOK LISTING
This section allows you to select a business category, phone number, and description you want to show on Facebook.
BING LISTING
This section allows you to select a business category, phone number, and description you want to exhibit on Bing. You will be able to select one primary and multiple other categories to represent your business.
BIRDEYE LISTING
This section allows you to customize the appearance of your Birdeye listing.
OTHER THIRD PARTY LISTINGS
This section allows you to select primary and other categories needed to fix the third-party listings. The information added in this section will appear on the third-party listings.
SOCIAL PROFILE LINKS
This section allows you to add your social profile URLs to your Birdeye review profile. You will be able to add your profile URLs from Google, Facebook, Instagram, Twitter, and more.
INTERNAL USE
The information entered in this section is for internal use only. It will not be shared on any public profile. You can enter a nickname for the listing and link your GMB, Facebook, and Twitter profile pages.