Google Business Profile (GBP) is a free tool that helps you manage how your business appears on Google Search and Google Maps. It allows you to add business details like business name, location, and working hours. It also allows you to monitor and respond to customer reviews constantly.

If you have an unclaimed GBP listing, go ahead and claim it. It is important that you do this so that no one else can claim it. If you don't have a Google Business Profile listing (claimed or unclaimed), go ahead and sign up for one. 

Google Business Profile Listing

To create, verify, and list your GBP, refer to the article: How to create and verify a Google Business Profile (GBP) profile.

Why is it important to keep your GBP listing up to date

Since people around the world are searching for goods and services on the internet, your business must be listed on Google. Listing your business on GBP makes it visible to nearby searches and provides a free listing on Google Maps.

Why is it important to verify your GBP listing after you have set it up?

Unless the information that you have provided has been verified by Google, the edits or updates that you have made to your GMB listing will not be made public. With a verified listing, Google and your customers will know that the information provided on the listing is accurate and can be relied upon.

To learn how to fix an unverified GBP listing, read our help center article: How do I fix an unverified Google Business Profile listing?