Overview
If you receive the following error while connecting an Instagram account to Birdeye:
"Your Page role must be admin or editor to add this Instagram profile."
The Facebook account you're using doesn't have sufficient permissions to connect the Instagram Professional account. You must have the required Page access before Birdeye can complete the connection.
Why This Happens
This issue typically occurs when:
Your Facebook account doesn't have the required permissions for the connected Facebook Page.
You're using a Facebook account that isn't an Admin or Editor on a Classic Page.
For the New Pages Experience, you don't have Full Control or the required Page access.
The Facebook Page is managed through Meta Business Manager, and you don't have the necessary Business Manager permissions.
How to Resolve the Issue
1. Verify your Facebook Page access
Open your Facebook Page settings and review your current Page access.
For Classic Pages, confirm that your role is Admin or Editor.
For the New Pages Experience, confirm that you have Full Control or the required Page access.
2. Verify Business Manager permissions
If your Facebook Page is managed through Meta Business Manager, verify that you also have the required permissions within Business Manager.
Navigate to Business Manager > People and confirm that you have access to manage the Page.
3. Request additional access if needed
If you don't have the required permissions, ask an existing Page administrator to update your access.
4. Try connecting the Instagram account again
After your permissions have been updated, return to Birdeye and reconnect your Instagram Professional account.
If the Issue Persists
If you're still unable to connect the Instagram account:
Verify that you're signed in with the correct Facebook account.
Confirm that your Page permissions have been fully updated.
If the Page is managed through Meta Business Manager, ensure your Business Manager permissions have also been granted.
Contact Birdeye Support if the issue continues.
Additional Information
If your Facebook Page displays a briefcase icon, it is managed through Meta Business Manager. In this case, having Page-level access alone may not be sufficient—you must also have the appropriate permissions within Business Manager before you can connect the Instagram account.