Overview
If you receive the following error while publishing an Instagram post from Birdeye:
“Can't publish to Instagram. Your account is missing the required publishing permission.”
Birdeye does not have the required permissions to publish content on behalf of your Instagram account. This usually occurs when the Instagram account is connected with incomplete permissions or when the account configuration does not meet Meta's publishing requirements.
Why This Happens
This error can occur for one of the following reasons:
The Instagram account was connected without granting all required permissions during authorization.
The connected Facebook user is not an Admin of the Facebook Page associated with the Instagram account.
The Instagram account is a Personal account instead of a Business or Creator account.
The Instagram account is not properly linked to a Facebook Page in Meta Business Suite.
How to Resolve the Issue
1. Reconnect your Instagram account
In Birdeye, go to Settings, under Integrations, select Instagram.
Disconnect your Instagram account.
Reconnect the account and accept all permissions requested during the authorization process. Do not skip or deny any permission requests.
2. Verify your Facebook Page role
Ensure that the Facebook account used to connect Instagram is an Admin of the Facebook Page associated with the Instagram account.
3. Confirm your Instagram account type
Instagram publishing is supported only for:
Business accounts
Creator accounts
If your Instagram account is a Personal account, convert it to a Business or Creator account before reconnecting it to Birdeye.
4. Verify the Instagram and Facebook Page connection
Ensure that your Instagram account is properly linked to the correct Facebook Page in Meta Business Suite.
5. Publish the post again
After completing the above steps, return to Birdeye and try publishing your post again.
If the Issue Persists
If the error continues after reconnecting your account and verifying your account settings, contact Birdeye Support for further assistance.
Additional Information
Instagram publishing through Birdeye requires a Business or Creator Instagram account that is connected to a Facebook Page and authorized with the required permissions. If your account configuration changes, you may need to reconnect your Instagram account in Birdeye.