Birdeye’s social report allows you to track the impact of your social campaigns on impressions, engagement, and audience growth. Track likes, retweets, comments, and shares to gain insights into optimizing your social strategy.

Users can view ready-made Social reports in the ‘Outcomes’ tab to help easily track key metrics.

Click the ‘Outcomes’ tab and select ‘Social.’

The following metrics can be viewed and compared under the Social Outcomes report:

The default time period to view reports is ‘Last 12 months.’ To change it, click the time period.

Under the ‘Filter by’ tab, click ‘Last 12 months.’

Select the desired time period to view reports and click ‘Apply.’

Click ‘Compare period’ to compare the report data based on ‘Previous period’ and ‘Before Birdeye.’

To view the Social reports, click on the 'Reports' tab on the left navigation rail of your Birdeye dashboard. Click on the 'Social' drop-down arrow under the 'Reports' section on the left navigation rail to view the Profile performance, Response trends, Facebook, X (Twitter), Instagram, and LinkedIn reports.

To learn about the 'Profile performance' report, refer to our help center article: How to Use the Social Profile Performance Report.

Businesses can track and optimize response rates across multiple channels, including direct messages and comments, as well as across locations and employees. This feature enables businesses to monitor the number of responded and unanswered messages across different channels and locations. Additionally, it allows businesses to track and compare average response times across all users, providing insights into user productivity.

Select ‘Response trends.’
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The first section is the ‘Summary.’ This section provides key response trends metrics during the selected period, including ‘Messages received’, ‘Responded’, ‘Response rate’, ‘Average response time’, and ‘Unresponded’.

Messages received: The total number of messages (direct messages and comments) received during the selected period.

Responded: The total number of responses sent (direct messages and comments) during the selected period.

Response rate: The percentage of messages that got a reply, calculated as: (replies ÷ messages received)×100.

Average response time: The average time it took to reply during business hours. For example, if a message is sent at 10 PM and responded to at 10 AM, the response time is 1 hour (9-10 AM). A higher response time is shown in red, as longer response times can negatively impact business performance.

Unresponded: Messages that haven’t received a reply are separated into direct messages and comments. A higher number is shown in red as more unanswered messages can negatively impact business performance.

The data is shown as per the UTC timezone.

Hover over the numbers to compare the data of the past 30 days and the previous period.

View changes in response rates over time across different channels, for each channel, calculated as (responses ÷ messages received)×100.

Hover over the channel bar to view the response rate by channel percentage and the date.

Scroll down to view the response rate at an individual social channel level. You can view metrics such as ‘Channels,’ ‘Messages received,’ ‘Responded,’ and ‘Response rate.’

Response times are calculated based on business hours. For example, if a message is received at 10 PM and replied to at 10 AM the next day, and business hours begin at 9 AM, the recorded response time would be one hour (from 9 to 10 AM). Higher response times are highlighted in red, as longer delays in responding can negatively impact business performance.

View the user name(s), the number of messages they have responded to, and their average response time.

Track changes in average response time over time, across different channels, and within business hours. Higher response times are highlighted in red, as prolonged delays can adversely impact business performance.

Hover over the bar to view the response time by channel along with the date.

Scroll down to view the response time at an individual social channel level. You can view metrics such as ‘Channels,’ ‘Responded,’ and ‘Response rate.’

View messages, response times, the users who responded, and the business location. The table shows the top 100 fastest responses, so some slower ones may not be included.

View location rankings based on message volume, response rate, and reply time during the selected period.

Effective November 15, 2025, Meta has deprecated multiple Facebook Page metrics. As a result, these metrics will no longer receive new data or updates in Birdeye (or any other third-party platform).

Metrics discontinued by Meta:

Link to Meta’s official announcement: https://developers.facebook.com/docs/platforminsights/page/deprecated-metrics.

The Summary section provides an overview of how your Facebook page and posts perform within the selected reporting period.

This section highlights key engagement and visibility metrics to help you understand audience interaction trends and the reach of your content.

Metrics included:

Impressions - The total number of times your Facebook posts were shown to users during the reporting period.

Engagements - The total number of interactions on your Facebook posts, including reactions, comments, shares, and clicks.

Engagement Rate - The percentage of people who engaged with your Facebook content out of the total number of users who viewed it.

Post Link Clicks - The total number of times users clicked links in your Facebook posts.

The Audience growth section helps you understand how your Facebook audience has changed over the selected reporting period. It tracks your followers, fans, and overall growth trends to show how effectively your content attracts and retains users.

Metrics included:

Followers - The number of Facebook users who follow your pages.

Net Follower Growth - The difference between the number of followers gained and lost during the reporting period.

Fans - The number of Facebook users who liked your pages.

Net Page Likes - The total number of new page likes after subtracting unlikes.

Page Likes - The number of new users who liked your page.

Page Unlikes - The number of users who unliked your page.

The Publishing behavior section helps you track how often different types of content were published on Facebook during the selected reporting period.

This widget provides a breakdown of your published posts by content type, including videos, photos, links, and text, helping you understand which formats are most frequently used and how consistently your team posts content. To get detailed data for any period, hover over the line graph.

Click the three vertical dots in the top-right corner to download, email, or schedule this report. You can also choose to add the widget to your dashboard for quick access.

To learn more about Birdeye dashboards within the 'Reports' section, refer to the article: A comprehensive guide to Birdeye Dashboards.

Click the customize icon to personalize the report.

Chart Style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing.

Displayed by: Daily, Weekly, Monthly, Quarterly, and Yearly.

Filters:

All locations: You can select any location.

Past 12 months: You can select the report at any time, as shown in the image.

Compare data: The ability to compare reports in two dimensions: by location and by date range. Now, you'll be able to make insightful comparisons within your reports.

After making customizations, click on 'Update' to apply and save the changes to the report.

The Impressions section provides insights into how many times your Facebook content was displayed and how many unique users it reached during the selected reporting period.

Metrics included:

Impressions - The total number of times your Facebook content was shown to users, including multiple views by the same person. This helps measure the overall visibility and exposure of your posts.

Reach - The number of unique users who saw your Facebook content at least once. This indicates how many individual people your posts actually reached.

The Engagement section displays how your audience interacts with your Facebook content during the selected reporting period. It provides an overview of all engagement types to help you assess which posts drive the most interaction.

Metrics included:

Reactions - The number of times users reacted to your Facebook posts using reactions, such as like, care, love, haha, wow, sad, or angry.

Comments - The number of times users commented on or replied to your posts.

Shares - The number of times users shared your posts. This includes both internal shares (using the share button) and external shares (via copied post links).

Post Link Clicks - The number of times links in your Facebook posts were clicked by users.

Other Post Clicks - The number of times users clicked anywhere on your posts without opening a web link, reacting, commenting, or sharing. This includes clicks to play a video or view a photo.

The Engagement rate section shows how actively your audience interacts with your Facebook content relative to the number of times it was viewed.

This metric helps you assess the effectiveness of your content in driving user actions such as likes, comments, shares, and clicks.

Formula:

Engagement Rate = (Total Engagements ÷ Impressions) × 100

This percentage reflects the portion of users who engaged with your posts out of all those who saw them.

The Video performance section helps you understand how your Facebook videos performed during the selected reporting period. It highlights how viewers interacted with your video content — whether they watched it fully, partially, or through auto-play.

Metrics included:

Click Plays - The number of times users viewed your page’s videos for at least 3 seconds after clicking to play the video.

Auto Plays - The number of times users viewed your page’s videos for at least 3 seconds after the video started playing automatically.

Full Views - The number of times users watched the entire video from start to finish.

Partial Views - The number of times users watched only a portion of your video.

The Stories performance section helps you understand how your Facebook Stories performed during the selected reporting period. It shows how many stories were published, how often they were viewed, and how users interacted with them.

Metrics included:

Published Stories - The total number of stories published during the reporting period.

Impressions - The total number of times your stories were viewed, including multiple views by the same user.

Reach - The number of unique users who viewed your stories.

Engagement - The total number of interactions your stories received, such as replies, taps, and reactions.

Engagement Rate - The percentage of people who engaged with your stories out of the total who viewed them.

The top-performing posts are based on post metrics on that social channel.

Click on 'Post details' to view post details that include the date and time the post was published, the channel posted on, the text and media of the post, and the locations/pages successfully posted or failed to post on.

Likewise, Instagram and LinkedIn also have performance reports.