With Birdeye’s new TikTok integration, businesses can seamlessly integrate, publish, and engage on TikTok directly from the Birdeye platform. Users can track TikTok post performances via the Analyze tab, schedule content, and export performance metrics through the Reports tab for deeper insights.

Birdeye connects with all top five social platforms, giving businesses a unified hub to manage their social presence, boost engagement, and simplify publishing across multiple channels.
 

Integrating TikTok
 

Go to ‘Settings,’ click ‘Integrations,’ and select ‘TikTok.’

If you are adding a TikTok account for the first time, click ‘Connect.’

To link an additional TikTok account alongside your existing ones, click ‘Add TikTok account.’

Log in to your TikTok account and click ‘Continue.’ If you're logged in, Birdeye will automatically retrieve your account details and lead you to the ‘Continue’ page.

After being redirected to the Birdeye app, you'll see a message confirming '1 TikTok account added.' Click 'Done' in the top right corner to proceed.

Map the TikTok account with the business location by clicking ‘Select location.’

The user will view a toast message on the top - ‘Location mapped successfully.’

Pro Tip: If you’re using a single TikTok account for all your locations, it is recommended to map it to your corporate or head office location.

Publishing Using TikTok

Head to ‘Social AI.’

Click ‘Create post.’

Choose TikTok as your social channel, then select the business location where you would like your post to appear.

Add the content you want to post in the ‘Initial content’ text box.

Switch to the ‘TikTok’ tab, and you will notice that the same content has been added under the TikTok text box.

Click the camera icon to upload your video. If the video is saved on your computer, select ‘Computer.’ You can also choose ‘Asset Library,’ ‘OneDrive,’ or ‘Dropbox’ if your video is stored there.

Once the video is successfully uploaded, it will appear under the ‘1 TikTok video’ section. You can also preview it in the ‘Preview’ section.

You can also enhance your content by adding emojis in the text box, pulling a video from the post library, or using AI to rephrase the content, adjust tone, update hashtags, and correct spelling and grammar. To learn more about using emojis, the post library, and AI features, refer to our Help Center articles - What are the steps involved in setting up social publishing/posting? & How do I auto-create social posts and images using BirdAI?

Posting Checklist

1. At least one video is required to post on TikTok.
2. TikTok supports MP4 & MOV formats.
3. The recommended TikTok aspect ratio is 9:16.

TikTok Post Settings

You can allow and disallow the following settings by checking and unchecking the box.

Allow comments: Enables followers and other TikTok users to leave comments on your post.

Allow duets: Enables users to create a side-by-side video alongside your original post.

Allow stitches: Let other TikTok users incorporate part of your video into their own.

Once the post is ready, you can ‘Add post to library,’ ‘Schedule post,’ ‘Post now,’ or ‘Save as draft.’

You can view the published post under the ‘Calendar’ tab.

Click the post to view ‘Post details.’

Engage

Go to the ‘Engage’ tab and select ‘TikTok’ to engage (reply, hide, and like) on TikTok comments & replies.

Click the reply icon to respond to the comment.

Click the ‘three vertical dots’ to hide or delete the comment.

Analyze

Go to the ‘Analyze’ tab and select ‘TikTok’ to view how the individual posts perform. You can view metrics such as ‘Impression,’ ‘Reach,’ ‘Total Engagement,’ ‘Likes,’ and click the right swipe arrow to view more metrics such as ‘Comments,’ ‘Shares,’ and ‘Engagement rate.’

TikTok Reports

Go to the ‘Reports’ tab, click ‘Social,’ and select ‘TikTok.’

Profile summary

Published posts: View the total number of posts published across networks during the reporting period.

Video views: Total number of times your videos were viewed across networks during the reporting period.

Engagement: Total number of all interactions with social media content, including reactions, comments, shares, link clicks, and other clicks.

Video views

Review how your videos were viewed across networks during the reporting period. The data is shown in the UTC timezone.

To change the reporting period, click the reporting period timestamp.

Click the time period under the ‘Filters’ section.

Select or enter the custom reporting period, click ‘Apply,’ then click ‘Update.’

You can utilize various chart types to visualize data, displaying it by daily, weekly, monthly, quarterly, and yearly intervals while comparing it across dates or locations.

Engagement

View how people engage (likes, comments, and shares) with your content during the reporting period.

Audience Growth

The total increase in your audience during the selected period. It includes total followers gained, net followers growth during the selected period, and unfollowers.

Top Post

View your top-performing posts based on engagements and views.

Audience By Gender and Countries

View the distribution of your audience based on gender during the selected time period.

The distribution of your audience by their top countries during the selected time period.

Audience By Top Cities

The distribution of your audience by their top cities during the selected time period.