How to Create Apple Showcases to entice visitors to your Apple Place Cards?
Enhance your business's appeal on Apple Maps with Birdeye Social's Showcase feature. This dynamic tool allows you to spotlight what makes your business unique effortlessly. With Showcase, you can highlight special offers, exclusive promotions, events, or new items using captivating visuals and concise messaging. Crafted with precision, each showcase includes a striking photo, a brief title, a compelling description, and strategic CTAs to drive engagement. Plus, you can schedule showcases in advance to ensure your content stays fresh. Elevate your business's presence and leave a lasting impression on your audience with Birdeye Social's Showcase feature.
To create a Showcase for your Apple channel, follow these steps:
Log in to your Birdeye account and click the 'Social' tab in the left navigation rail.
Click the 'Create Post' button in the top left corner.
Select the Apple channel, and beneath it, choose locations, pages, or handles for the channel.
Once selected, Apple will be integrated, and you will view the corresponding tab linked to your content tab.
HANDY TIP: Apple only allows 1 live post per location at a time.
Now, add the content in the textbox. It is important to note here that a maximum of 58 characters is allowed.
NOTE:
Any content changes you make while extending an ongoing post will initiate a fresh approval process.
To add an image, click on the ‘Camera’ icon and add an image. Edit the image by clicking on the ‘Pencil’ icon, ensuring you follow the photo guidelines.
NOTE:
- Uploaded images should be in JPEG or PNG format, sized between 492 * 492 px and 4864 * 4864 px, with a 1:1 aspect ratio.
- Apple allows only 1 photo per post.
Scroll down to the 'Apple post settings' section and provide the following details:
Header: Enter a catchy title for the post, announcement, events, etc.
It’s possible to extend an ongoing post, but only up to 30 days from the original start date.
Button Type: Click on the drop-down menu and select the call-to-action button.
Duration: Specify the date and time for the Showcase to be posted.
Apple takes 3-5 days to approve a post. Submit ahead of time to stay on schedule.
Fields Supported
Apple supports the following fields on Showcase posts:
|
Field |
Limitations |
Description |
Header |
Maximum 38 characters |
Title of the Showcase |
Content |
Maximum 58 characters | Content of the Showcase |
|
Photo |
|
Photo to be displayed alongside the Showcase. |
|
Start Date |
Because Showcases require manual approval by Apple, the start date must be scheduled at least 3 days from the date of creating the post in Birdeye. |
Date and time when the Showcase should be posted. |
End Date |
Maximum 30 days after the start date. |
Date and time when the Showcase should expire. |
Once your post is ready, save it as a draft or 'Schedule' your showcases in advance to keep content fresh.
To learn about how to add tags, refer to the article: How to create and manage tags in Social?
To learn about Approval workflow, refer to the article: How to streamline the Social content approval process with our robust approval workflow feature?
To learn about Asset Library, follow the article: How do you use the Asset Library in Social?
For reference,
Showcases allow you to:
- Highlight special offers.
- Spotlight exclusive promotions, events, or new items.
- Create a showcase with a photo, a short title, a description, and CTAs.
- Schedule your showcases in advance to keep content fresh.
Please note that Showcases remain active for 30 days.
Simplified calendar view for quick catchup on your showcase
Published/scheduled showcases or posts will appear on the 'Calendar' tab. The default view upon landing on the Calendar tab is the Calendar Week View, with the current week selected. You can 'edit,' 'duplicate,' or 'delete' posts. Hovering over a showcase will display the 'duplicate' and 'delete' options.
Click on the post to view the post details.
