How to create and publish Google Business Profile (GBP) posts?
Birdeye allows you to publish or schedule posts on your Google business profiles along with other social media channels within your Birdeye account. You can post announcements to your Google Business Profile to engage and inform your audience.
Before you create and publish a post on your Google business profile, you must have your business profile integrated with your Birdeye account.
To integrate your Google business profile with Birdeye, you can refer to the help center article: How to integrate Google My Business listings with Birdeye - Multi-location Account
To create/set up a Google business post, follow the steps below:
Step 1 - Go to the ‘Social’ tab.
Step 2 - Click the 'Create Post' button.
Step 3 - Select Google from the channels section and then select the pages where you want to publish the posts.
If you do not have a page mapped to the selected location or missing required permissions, click 'Reconnect' and you will be redirected to integrate GBP to desired locations.
Step 4 - Once you have selected the pages you want to post on, add the content you want to post in the text box.
Step 5 - Click on the ‘emoji’ icon to add emojis to your post.
Step 6 - Click the 'Camera' icon and select whether you want to upload an image/video or design to add media to your post. You can upload images saved on your computer, asset library, free media, or cloud-based applications like Onedrive and Dropbox.
To understand the usage of the asset library, refer to this help center article - How do you use the Asset Library in Social?
Explore the checklist for posting on GBP.
Step 7 - Click on the 'Post Library' icon to add content from the post library.
All published posts are automatically added to the post library for you to repurpose top-performing content to boost engagement and speed up the publishing process. Simply pick an existing post from the library, edit it, or schedule it straightaway.
To learn more about the post library, refer to the article - How to Make the Most of Birdeye's Post Library Feature?
Step 8 - Click the 'AI icon' to generate holiday posts, convert your ideas into posts, automate hashtags, use AI-based images, change the tone, make shorter or longer sentences, and fix spelling and grammar.
To learn more about using AI in Social, refer to the articles - How do I auto-create social posts and images using BirdAI?
How do I rephrase social posts using BirdAI?
Step 9 - (Optional) Click the dropdown button on 'Google post settings,' choose the button type from the drop-down menu. The CTA will be ‘Learn More.’ Further, enter the URL for the button in the link for the button box.
Click on ‘Personalize’ to select a customized URL. The CTA URL is customizable by location using tokens corresponding to each location.
Step 9 (Optional)- Click on ‘Personalize’ in the text box section to give a personalized touch to the message by adding location name/address/state, etc., in the post.
Step 10 - Once you have set the post, click ‘Schedule post’ to publish the post on the date and time of your choice. Further, click ‘Schedule post’ at the bottom of the calendar to publish the post on selected social channels.
To learn more about scheduling a post, please refer to this help center article- How do I schedule a post to be published at a later date and time?
Simplified calendar view for quick catchup on your posts
The published/scheduled posts will appear on the 'Publish' tab with the timestamp and the social channels it was published/scheduled. The default view after landing on the Publish tab would be Calendar Week View with the current week selected.
The calendar view would be divided into timelines. Calendar Month view displays the posts in month view with just a banner with social channels being visible for each post and the time when the post was posted or scheduled to be posted.
You can 'edit,' 'reschedule,' 'post now,' 'view the tags,' and click on the menu icon (three horizontal dots) to 'duplicate,' 'delete the post,' and 'chat with approvers.'
Click on the post to view the post details.