How Do I Use Competitors AI in the Reviews AI Tab?
To access Competitors AI in the Reviews AI tab, you must first set up Competitors AI in the Settings tab. For detailed instructions, refer to the article - ‘How Do I Set Up Competitors AI?
Benchmarking
Head to ‘Reviews AI.’
Select ‘Competitors’ and click ‘Benchmarking’ from the dropdown list.
Click the ‘Filter’ icon, select the ‘Last 12 months’ filter option, choose your desired time period, and click ‘Apply’ to view the data.
Click the dropdown button in the ‘Competitors’ section to select or deselect the competitors you want to benchmark against.
NOTE:
You can select up to five competitors for benchmarking.
Birdeye Grid
The Birdeye Grid compares your performance with competitors based on market presence and customer satisfaction. The vertical axis represents ‘Market presence,’ calculated as review count. The horizontal axis at the bottom represents ‘Satisfaction,’ calculated as average review ratings.
The four quadrants represent different performance categories:
• Underperforming (Yellow background) - Low ratings and many reviews
• Leading (Dark green background) - High ratings and many reviews
• Lagging (Red background) - Low ratings and few reviews
• Emerging (Light green background) - High ratings and few reviews
In the quadrants, the circles labeled with letters represent your competitors, while the circle with a brand logo represents your brand.
Hover over the circles to view the exact numbers of your and your competitors’ ‘Reviews,’ ‘Rating,’ and ‘Grid position.’
Reviews and Ratings Overview
In this section, compare where your business stands against your competitors’ businesses in reviews and ratings.
The numbers in the sundial chart on the left represent ‘Reviews received,’ and the numbers, along with the star on the right, represent ‘Ratings received’ by you and your competitors. Different color-coded dials represent your competitors’ reviews and ratings, and one dial represents yours for each category.
NOTE:
The number of reviews displayed for competitors is based on the review sources added during the Competitors AI setup. Adding more review sources can increase the total number of reviews shown. For detailed instructions, refer to the ‘Review Info’ section in the article ‘How Do I Set Up Competitors AI?'
Performance Over Time
Analyze reviews and ratings to see how you have performed compared to your competitors.
You can view the number of reviews on the vertical axis (0-200) and the time period on the horizontal axis (Dec ‘23-Dec ‘24). The lines in the graph illustrate how the number of reviews received fluctuates over time for your brand and competitors’ brands.
You can also hover over the lines to view different colored lines associated with your business and your competitors’ business. It also provides the exact number of reviews you and your competitors received for that particular month.
Similarly, switch to ‘Ratings’ to compare ‘Performance over time.’
Leaderboard By Source
View and compare your reviews and ratings with those of your competitors by review source, such as Google. Hover over the desired graph bar to view the exact number of reviews and ratings received via the review source.
Similarly, switch to ‘Ratings’ to view Leaderboard by source for ratings.
Leaderboard By Location
Compare each of your business locations with the selected competitors’ locations to see how your rankings measure up.
Hover over the brand name to view the exact number of ratings and reviews the brand received for that particular location.
Switch to ‘Ratings’ to view Leaderboard by location based on ratings received.
Head to Head
Navigate to the ‘Head to head’ tab.
The Reputation section displays your business's average rating score and the total number of reviews received compared to your competitors.
Clicking on the ‘View Insights’ tab will redirect you to the Insights AI page.
In the ‘You vs Competitor’ section, you can directly compare your performance with that of your competitor to see how you stack up. The AI analyzes both your brand’s and your competitor's brand strengths and weaknesses. The AI highlights areas where your brand excels, marked as ‘You are winning.’ It also identifies areas where your competitor outperforms you, as well as where both brands are strong or weak.
