Mastering Prompt Writing in Brand AI: Guidelines for Effective AI Content Generation
Creating effective AI prompts in Brand AI is essential for producing high-quality, contextually accurate content across review responses and social media posts. Clear, consistent, and well-structured prompts empower the AI to align closely with your brand voice and objectives. Use the following best practices to craft prompts that deliver optimal results.
General Guidelines for Writing Effective Prompts
Be Clear and Specific
Provide precise instructions that minimize ambiguity and clearly define expectations.
- Instead of: ‘Mention our pricing options.’
- Use: ‘Include specific pricing for our service tiers: Basic ($29/month), Premium ($49/month), and Enterprise ($99/month)’
Avoid vague statements. Give concrete, contextual directions.
- Instead of: 'Mention our current promotion.'
- Use: 'Include our summer discount of 15% off all air conditioning service-related posts.'
Specify content structure and style.
- Instead of: 'Keep responses short and on-brand.'
- Use: 'Write responses that are 3–4 sentences long, start with a personalized greeting, and end with our slogan, ‘Quality you can trust.’
Focus on What You Want, Not What You Don’t
Phrase instructions positively to guide the AI toward what you want.
- Instead of: 'Don’t forget to add booking info.'
- Use: 'Include a direct link [Insert Link] to our booking page in every post.'
When possible, provide example themes or language.
- Instead of: 'Add seasonal references.'
- Use: ‘Mention seasonal activities like ‘weekend hiking trails’ or ‘local farmers markets’ that relate to our outdoor products.’
Keep Instructions Consistent
- Avoid conflicting directions and prioritize key elements when multiple instructions are given.
- Ensure all prompts align with your existing brand settings and guardrails.
Guardrails: Aligning Prompts with Brand AI Settings
Guardrails are global rules defined under Settings > BirdAI > Brand AI > Guardrails that ensure content aligns with brand guidelines across all locations, users, and platforms. Example guardrails include:
- Use official product names; avoid competitor comparisons.
- Include references to sustainability practices: recycled packaging, carbon-neutral shipping, or plant-based materials.
- Add disclaimers to health-related content: ‘Always consult with healthcare professionals for personalized advice.’
- Ensure vocabulary is appropriate for readers aged 10+.
- Avoid references to alcohol, gambling, or adult content.
- Encourage social engagement via comments, likes, and shares—without soliciting personal information.
Product-Specific Prompt Examples
Social AI: Holiday Posts
- Mention one historical fact about the holiday’s origin, including the date or time period.
- End with a question encouraging users to share their celebration traditions.
- Emphasize one holiday theme (e.g., gratitude for Thanksgiving) and relate it to a product benefit.
Social AI: Post Ideas
- Stick strictly to the provided topic; avoid tangents.
- Conclude each post with your brand tagline, e.g., ‘Rise & Shine.’
- Use 2–3 approved, industry-specific terms.
- Add a call-to-action with the exact URL: www.example.com/page
- End with an open-ended question related to the topic.
- Suggested structure:
- Problem statement (1 paragraph)
- Explanation (1 paragraph)
- Solution (1–2 paragraphs)
Review AI: Review Responses
- For mixed reviews, begin by addressing the concern, then highlight positives.
- Use the reviewer’s name when available, or 'Valued Customer' otherwise.
- Mirror the exact wording of negative feedback when addressing issues.
- Include contact info for reviews below three (3) stars: ‘Please contact us at support@example.com or 555-123-4567.’
- Keep responses under 75 words with 3–5 complete sentences.
- Sign off with: ‘Sincerely, [Name], Experience Manager.’
- If an employee is positively named in a 4+ star review: 'I’ll personally ensure [Employee Name] receives recognition for their excellent service.'