At the onset of the setting up of your account, 'Categories' are defined based on the operational metrics of your business. Each category will have its own set of keywords which will help you compare the performance of different business locations.

You can create 'Categories' such as customer service, pricing, product quality, etc. and can customize these 'Categories' in line with your business goals and operational metrics. To know more about the utility and the various steps involved in creating 'Categories', read the help center article: How do I create 'Categories'?

After you have created and customized the 'Categories' relevant to your business goals, click on the 'Insights' tab on the left navigation rail of your Birdeye dashboard. Now you can compare business locations on the basis of the average score assigned to each category.

For Birdeye to assign a score to each category, each review is broken into keywords, and then each keyword is assigned a sentiment score. For e.g., in the screenshot below, business locations 1 and 7 are performing pretty well in the 'Online Ordering' operational metric, while location 11 is lagging behind with an overall category score of C+.

Each category will also display the number of instances when a particular keyword is mentioned. 

With the help of this comparative data, you can figure out the leaders and the laggards within a particular category. As a business owner, you can go ahead and the fix issues pertaining to the particular location(s) that are lagging behind in order to get them at par with the other locations that are performing well.