Overview
If your business address has been updated in Birdeye but the change isn't reflected on Google Maps, the business may be configured as a Service Area Business (SAB) with a business type that doesn't allow a physical address to be displayed.
Why This Happens
Google Business Profile supports different business types for service area businesses.
If the business is configured with the CUSTOMER_LOCATION_ONLY business type, Google intentionally hides the physical address from Google Maps. As a result, address updates made through the API or Birdeye won't appear publicly.
To display a physical address, the business type must be configured as CUSTOMER_AND_BUSINESS_LOCATION.
How to Resolve the Issue
Verify whether the Google Business Profile is configured as a Service Area Business (SAB).
Check the businessType value for the location.
If the business type is set to CUSTOMER_LOCATION_ONLY, the physical address won't be displayed on Google Maps by design.
Update the businessType to CUSTOMER_AND_BUSINESS_LOCATION through the Google Business Profile API or the Google Business Profile console.
After updating the business type, update the address again if necessary and allow time for Google Maps to reflect the change.
If the Issue Persists
If the address still doesn't appear:
Confirm that the businessType has been updated successfully.
Verify that the address is returned correctly through the Google Business Profile API.
Allow time for Google's systems to propagate the update to Google Maps.
Review Google's documentation on supported business types for Service Area Businesses.
Additional Information
This is expected behavior for Service Area Businesses configured with the CUSTOMER_LOCATION_ONLY business type. Google only displays a physical address when the business type is set to CUSTOMER_AND_BUSINESS_LOCATION.
For more information, see the Google Business Profile API documentation on BusinessType: