Brand Mentions help Search AI better understand your business by providing additional brand context. This enables Search AI to generate more relevant recommendations, improve suggestions for Themes and Prompts, and deliver more accurate business insights.
If your business manages multiple brands, subsidiaries, or alternate business names, you can configure Brand Mentions to associate them with your primary brand. This ensures that Search AI recognizes them as part of your organization rather than competitors when generating recommendations and insights.
Access Brand Identity in Search AI
Navigate to Search AI from the left navigation menu.
Expand Settings.
Select Brand Context.
Configure Brand Context for Prompts
The Brand context page displays all configured Brand Identity profiles associated with your account. It allows Search AI to use the appropriate Brand Identity when generating prompt recommendations.
For prompts tracked at the location level, Search AI uses the Brand Identity associated with that location. For prompts tracked at the brand level, Search AI uses the default Brand Identity.
To configure Brand context for prompts
Review the list of Brand identities associated with your locations.
Locate the Brand context you want to update and click Edit.
Clicking Edit redirects you to the Brand Identity page, where you can update your brand information.
To learn more about configuring Brand Identity, refer to How to Set Up Brand Identity in Birdeye.
Configure Brand Mentions
Brand Mentions allow you to associate alternate business names or child brands with your primary brand.
For businesses managing multiple brands, this helps Search AI recognize related brands as part of the same organization rather than treating them as competitors in reports and recommendations.
To add Brand Mentions:
Scroll down to the Brand mentions section.
Click + Add Brand.
Enter your primary brand name.
Add one or more brand variations or child brand names in the Search names field.
Save your changes.
Once configured, Search AI groups these related brands together when generating insights and recommendations.
What happens after configuration?
After Brand Identity is configured:
Prompt recommendations are tailored using your brand context.
Child brands and brand variations mapped through Brand Mentions are recognized as part of your business instead of competitors.
Brand context remains consistent across supported AI-powered Search AI experiences.
FAQs
What is Brand Identity?
Brand Identity is a centralized business profile that defines your brand information, including brand voice, writing style, logos, and other brand guidelines used across Birdeye AI features.
What are Brand Mentions?
Brand Mentions allow you to associate alternate business names, subsidiaries, or child brands with your primary brand so Search AI recognizes them as part of your organization.
Why should I configure Brand Mentions?
If your business operates multiple brands, Brand Mentions help prevent those brands from being identified as competitors within Search AI reports and recommendations.
Can I create multiple Brand Identity profiles?
Yes. Multiple Brand Identity profiles can be associated with different locations, allowing businesses to manage brand context where needed.
Does updating Brand Identity affect Search AI?
Yes. Changes made to Brand Identity are reflected in Search AI and are used to improve AI-generated recommendations and other AI-powered experiences.