How to Set Up Brand Identity in Birdeye

Brand Identity helps businesses create and manage a centralized brand profile within Birdeye. By entering a website URL, BirdAI automatically generates a brand profile that captures key information about your business, including your brand overview, target audience, market positioning, visual identity, and brand voice.

This profile acts as a single source of truth for AI-generated content across Birdeye products, helping maintain consistent messaging and branding across review responses, social posts, marketing campaigns, Search AI content, chatbots, and AI agents.

Brand Identity also includes brand assets such as logos, fonts, colors, media, and guardrails, allowing businesses to ensure all customer-facing content aligns with their brand standards.

A location can only be associated with one Brand Identity at a time. If a location is already assigned to another Brand Identity, it will appear unavailable during setup and cannot be selected again.

Birdeye provides a Default Brand Identity that acts as a fallback profile. If a location does not have a custom Brand Identity assigned, Birdeye automatically uses the Default Brand Identity for AI-generated content.

Unlike the other tabs, Guardrails do not depend on the website you enter. They are derived from the business’s industry, so a healthcare or dental business will see compliance-oriented guardrails seeded automatically.

The Brand Identity home page displays all Brand Identities created within the account.

For each Brand Identity, you can view:

From this page, you can create a new Brand Identity or edit an existing one.

Click Create New to begin creating a new Brand Identity.

Choose the location(s) where you want the Brand Identity to apply.

Locations already assigned to another Brand Identity will be unavailable for selection.

Once you have selected the desired locations, click Next.

The Source Material tab is where BirdAI gathers information about your business.

Enter your company website URL and click Generate Brand Kit.

BirdAI analyzes your website and automatically generates:

During generation, a preview panel is displayed on the right side of the screen.

Once generation is complete, all remaining tabs become available for review and editing.

The Brand Profile tab contains core business information generated from your website. All fields can be edited to better reflect your brand.

The Business Overview section includes:

Review and update the information as needed.

This section defines how your brand is positioned in the market.

You can review and edit:

Keywords can be added or removed to better align with your business.

The Competitive Landscape section helps BirdAI understand your position within the market.

Review and update:

This information helps generate more relevant AI-powered content.

BirdAI identifies your most popular products and services from the information available on your website, and this field is editable.

Review the generated list and make any necessary adjustments.

This section highlights the reasons customers select your business over competitors.

Review the generated entries and edit, add, or remove items as needed.

Marketing Goals help BirdAI understand the outcomes your business wants to achieve.

Examples include:

Add or edit goals to match your business objectives.

The Target Customers tab helps BirdAI understand who your ideal customers are and what motivates them.

Customer Overview describes the primary audience your business serves.

Review and update the generated audience description to ensure accuracy.

Buying Triggers identify situations or needs that typically prompt customers to seek your products or services.

You can:

The Value Proposition section outlines the value customers receive from choosing your business.

Review the generated value propositions and update them as needed.

Customer Demographics help BirdAI better understand your audience segments.

Each segment includes:

Review the generated demographics and modify them if necessary.

The Style and Voice tab defines how your brand looks and communicates.

This section contains an AI-generated description of your brand's visual style.

Review and update the description to accurately reflect your brand.

Visual Identity Keywords describe your brand's visual characteristics.

Examples include:

Add or remove keywords as needed.

The Logos section allows you to manage brand logos.

To add a logo:

To remove a logo:

You can also choose whether the logo should appear on a Light or Dark background.

Select the fonts used across your brand.

Configure:

Use the dropdown menus to select the desired font family and style.

The Media tab displays images and videos identified from your website. These assets help shape how the brand appears in AI-generated content. Review the available assets and select the media you would like to use.

Selected assets can be added to your Media Library for future use across Birdeye products.

Guardrails define rules and boundaries that help ensure AI-generated content remains aligned with your brand standards.

Guardrails can be used to:

To add a guardrail:

You can also edit or delete existing guardrails at any time.

Click Save.

Throughout the setup process, the Preview panel displays sample AI-generated content based on your Brand Identity configuration.

The preview may include examples such as:

Use the preview to verify that the generated content aligns with your brand voice and messaging.

After reviewing all sections:

Once saved, the Brand Identity becomes the active profile for the selected locations and is used to guide AI-generated content across supported Birdeye products.

After a Brand Identity has been created, it appears on the Brand Identity home page.

To edit or delete a Brand Identity:

Any updates made to a Brand Identity are automatically applied to the associated locations after saving.