Every multi-location (enterprise) business has the ability to add business locations right from the Birdeye platform. Users have the flexibility to create a corporate business location that can roll up all listed locations under one.
What is a 'Corporate' Location?
A corporate location, also called a 'Rollup' account, is the primary location to which all other business locations are mapped. Setting up a corporate location helps a business to view all the reviews in one place for all the mapped locations under that corporate. A corporate/rollup location can easily be created from your Birdeye account.
However, in the case of creating a custom rollup where only a few locations are rolled up under one corporate, you would need to initiate a setup call with the Birdeye technical support team @ 1-800-561-3357 Ext. 3 or email them at - support@birdeye.com
Creating a 'Corporate' Location
To create a corporate location, click on the 'Settings' tab on the left navigation rail of your Birdeye dashboard and click on the 'Business profiles' tab under the 'Profile' header.
Now, click on the 'Add Locations' drop-down. and select the 'Add a location' option.
For a New Location
Once on the next page, select the 'New Location' checkbox. Then add the location name, country, phone, and zip code for the location you want to add. Make sure you check the box next to 'Mark as corporate'.
For an Existing Location
Once on the next page, select the 'Existing Location' option, and add the location's business ID. Make sure you check the box next to 'Mark as corporate'.
Where to Find the Rolled Up Locations?
The rollup locations can be accessed by clicking on the 'Actions' button next to the corporate location. Then select the 'Rolled up accounts' option.
Use Cases for Rollup Corporate (Rollup) Location
Review generation — Diverting reviews to the parent location
When a business wants reviews collected at the individual location level but posted to the parent brand's Google or Facebook profile, the Corporate/Rollup location acts as the review destination. This is useful for brands that want centralized social proof while still engaging customers at the location level.
Single Location Setup
A single child location sends review requests to customers
The review invitation links point to the parent corporate location's Google/Facebook profile
Reviews accumulate on the parent profile, building brand-level reputation
Works well for businesses with one primary storefront but wanting a unified brand presence
Multi-Location Setup
Multiple child locations each send review requests independently
All review invitations are configured to direct customers to the parent corporate profile
Centralized review volume builds faster with contributions from all child locations
Applicable for enterprises with regional offices, franchises, or multi-brand portfolios
Corporate Location Use Cases
The following use cases demonstrate how the Corporate/Rollup location feature is applied across different business scenarios. All business names and IDs have been anonymized.
Use Case 1 Social Review Posting — Rolling Up Reviews to Parent Social Page
Description:
Multiple child locations share a single parent-level social media page. The corporate location is used to aggregate and promote reviews from all child locations at the parent brand page level. This is ideal for businesses that post reviews to a single Facebook or Google brand page rather than individual location pages.
How it works:
Create a corporate/rollup location that maps all child location profiles
Configure Social AI to post review highlights from the rollup to the parent brand's social page
Review content from all child locations surfaces under one unified social presence
Customers see a consistent, high-volume review feed at the brand level
Example - Single-location business with one primary brand page Type: Single brand, Social AI rollup posting
Use Case 2 Website Integration — Iframe Widget Showing All Location Reviews
Description:
A business embeds a Birdeye iframe widget on its company website to display reviews from all child locations in one unified feed. By using the corporate/rollup location ID in the widget configuration, the website always shows the aggregated review stream without needing to manually add each new location.
How it works:
Create a corporate/rollup location covering all child locations
Generate an iframe widget using the corporate location's Business ID
Embed the widget on the company website — it automatically pulls and displays reviews from all child locations
As new locations are added and rolled up, their reviews appear in the widget automatically — no widget reconfiguration needed
Example - Multi-location healthcare business (pediatric group) Type: Website widget, rolled-up review feed
Use Case 3 Pull Reviews via API — Single ID for All Child Location Reviews
Description:
By using a single corporate/rollup Business ID in the Birdeye Reviews API, developers can retrieve all child location reviews in one API call. This eliminates the need to maintain a comma-separated list of individual location IDs and means newly added locations are automatically included once rolled up.
How it works:
Create a corporate/rollup location and roll all child locations under it
Use the corporate location's Business ID (or Enterprise ID) as the single identifier in API calls
The API returns reviews across all rolled-up child locations in one response
New locations added to the rollup are automatically included in future API responses — no code changes needed
Example - Enterprise dermatology group Type: Enterprise rollup, API-based review retrieval
Use Case 4 GSR (Google Seller Ratings) for Multiple Brands
Description:
Google Seller Ratings (GSR) requires a minimum volume of reviews to display star ratings in Google Ads. For businesses operating multiple brands, each brand needs its own rollup corporate location to aggregate enough review volume to qualify for GSR display.
How it works:
Create a separate corporate/rollup location per brand
Roll all relevant child locations for each brand under the appropriate corporate location
Birdeye aggregates reviews at the brand/corporate level — satisfying the minimum volume threshold for GSR
GSR ratings are then eligible to display in Google Ads campaigns for each brand independently
Particularly valuable for holding companies or enterprises operating multiple distinct brand identities
Example - Multi-brand enterprise (e.g., mortgage group, financial services, healthcare network) Type: Multi-brand enterprise, GSR qualification
Use Case 5 Webforms — Rollup ID for Redirect & Transfer Chat Without Location Dropdown
Description:
When a business does not want customers to see or select from a location dropdown, the corporate/rollup location ID is used in Birdeye Webforms to seamlessly redirect users. Combined with the Transfer Chat feature, this allows a single webform entry point to route the conversation to the right team without exposing location selection to the customer.
How it works:
Use the corporate/rollup location ID when configuring the Webform
The webform redirects customers without displaying a location selection dropdown
Transfer Chat is enabled, so the incoming chat is routed to the appropriate location or team behind the scenes
Ideal for businesses that want a unified brand experience at the entry point, with internal routing handled by staff
Works for both single-entry websites and multi-location businesses that prefer invisible location routing
Example - Business with multiple locations wanting a single unified webform entry. Type: Webform + Transfer Chat, no location dropdown
FAQ's
What will happen if a user tries to add multiple corporate locations for a business?
A user can only add a single corporate location through the 'Settings' tab. The newly added corporate location will be treated as 'Corporate' in the system, and all locations will roll up under it. This will convert the previously mentioned corporate location to a normal one.
What will happen if there are multiple roll-ups in the system (created via Birdeye support ) and the user creates a corporate location?
Multiple roll-ups created by Birdeye support will no longer exist if a user creates a corporate location from the 'Settings' tab. All locations for the business will be rolled up under one corporate, and all custom roll-ups will be deleted.