Search AI is Birdeye’s AI-powered search optimization platform designed to help multi-location businesses stay visible in the age of AI-driven discovery. As engines like ChatGPT, Gemini, and Perplexity reshape how consumers find and choose brands, traditional SEO alone is no longer enough. With Search AI, businesses can discover how they appear in AI-generated answers, track brand mentions and rankings across platforms, and gain actionable insights to enhance their visibility. This guide will walk you through how to use Search AI to understand your presence, optimize performance, and ensure your brand becomes the go-to answer in AI search.

Check the Accuracy of Business Information

The ‘Accuracy’ tab shows how accurate your business information appears across AI sites.

At the top, you’ll see the summary section, which gives:

• Overall accuracy across all AI platforms.
• Accuracy scores for each AI engine (ChatGPT, Gemini, Perplexity).

Check Accuracy by Field

Below the summary, you can see how accurate each business field is across AI platforms.

Fields include Business name, Full address, Phone number, Hours of operation, and Website link. Each field shows the percentage of locations where that detail is accurate, broken down by ChatGPT, Gemini, and Perplexity.

Check Accuracy by Location

You can also view accuracy at the location level. The table lists each location alongside its accuracy percentages on ChatGPT, Gemini, and Perplexity.

Hover over a location and click ‘View details’ to see a breakdown of which business fields (name, address, phone, etc.) are accurate or need updates.

After you click View details, you land on the accuracy page for that specific location.

You’ll see a heatmap of each business field (Business name, Full address, Phone number, Hours of operation, Website link) across ChatGPT, Gemini, and Perplexity.

In this example, the ‘Website link’ is not accurate on Perplexity, while the other fields are accurate.

Scroll to What info do AI sites show compared to Birdeye profile?

It shows exactly what each AI site is displaying, alongside the count of Citations for that site. In this example, the 'Website link' under Perplexity is inaccurate (different from the Birdeye profile), while the other fields match.

If you notice inaccurate details, you can trace where they are coming from.

• In the Citations row, click the linked number (e.g., 2 Citations under Perplexity).
• This opens the list of sources that AI platforms used to pull the displayed information.

Once you’ve identified the citation sources that provided wrong details:

• Visit the citation link to check what information is incorrect (e.g., wrong website URL).
• Take action on the external site to correct the error.
• If the inaccurate data is coming from your own Birdeye profile, go to Settings > Business> Select appropriate business location > Business Profile Page, and update the details directly.