Despite following standard procedures, Google posts may still fail to publish via Birdeye. This typically results from violations of Google’s content policies or technical issues related to image requirements. Below are some key reasons for post failures and recommended best practices to ensure successful publishing.

Image Quality and Content Standards

Google has strict criteria for images used in Business Profile posts. Failure to meet these can lead to rejection. Ensure that your images comply with the following:

Avoid Blurry or Low-Quality Images: Use high-resolution images that are well-lit, properly exposed, and free from stylistic filters or excessive editing.

Images should:

• Be in JPG or PNG format
• Be smaller than 5 MB
• Have dimensions less than 1500 pixels on the longest side

Limit Text Overlays: Keep text within images to a minimum—less than 10% of the total area—and ensure it is placed along the edges, not the center.

Avoid Duplicate or Reused Images: Do not upload images that have been previously used or appear duplicated across posts.

No Watermarks or Copyrighted Material: All images must be original and free of third-party branding or copyrighted content.

Pass Google's SafeSearch Evaluation: Use the Google Cloud Vision API – SafeSearch Tool to verify that your images meet Google's appropriateness standards.

Important Tip: After verification, wait at least 14 days before uploading images to avoid potential post failures.

Content Violations: Advertising and Solicitation

Google aims to maintain its Business Profile posts as informative rather than overtly promotional. Posts that come across as aggressive advertising may be flagged or rejected. Common triggers include:

Direct Sales Pitches: Posts that read like advertisements, pushing a product or service without context or informative value.

Overly Promotional Language: Phrases like ‘Buy now,’ ‘Limited time offer,’  or ‘Special deal’ can be considered too sales-oriented.

Excessive Contact Information: Including phone numbers, websites, or email addresses prominently in the content can appear overly promotional.

Aggressive Calls to Action: Strong CTAs such as ‘Call now’ or ‘Visit today’ without supporting content may violate guidelines.

Incentives Without Context: Mentioning discounts or deals without sufficient detail about the offering can lead to post-rejection.

Use of Hashtags: Google posts do not support hashtags, and including them may result in failed publishing.

Best Practices to Avoid Content Rejection

To improve the chances of successful publishing, businesses should:

Focus on Informational Value: Share business updates, product highlights, events, or behind-the-scenes stories.

Use Subtle CTAs: Opt for softer calls to action like ‘Learn more’ or ‘Explore our services’ and provide context before linking out.

Limit Contact Details: Include essential contact information only when necessary, and integrate it naturally into the content.

Be Transparent About Offers: If promotions are mentioned, clearly state the details, duration, and applicable terms and conditions.

By adhering to these guidelines, businesses can avoid common pitfalls and ensure their Google posts are successfully published through Birdeye, helping maintain visibility, engagement, and credibility across locations.