Search AI is Birdeye’s AI-powered search optimization platform designed to help multi-location businesses stay visible in the age of AI-driven discovery. As engines like ChatGPT, Gemini, and Perplexity reshape how consumers find and choose brands, traditional SEO alone is no longer enough. With Search AI, businesses can discover how they appear in AI-generated answers, track brand mentions and rankings across platforms, and gain actionable insights to enhance their visibility. This guide will walk you through how to use Search AI to understand your presence, optimize performance, and ensure your brand becomes the go-to answer in AI search.

Monitor Sentiment on AI Sites

The Sentiment tab helps you understand how your brand is being perceived in AI-generated answers.

At the top, you’ll see sentiment summary scores:

• Overall sentiment
• Individual sentiment for ChatGPT, Gemini, and Perplexity

Below that, you’ll find a breakdown of sentiment and areas for improvement in the form of a summary for each AI site.

You can drill deeper into how customers feel about your brand by specific location.

• Use the dropdown next to All locations to filter results.
• Select one or multiple locations.
• The sentiment scores and summaries will update to reflect feedback and perception for the chosen location(s).

Review SWOT Analysis by AI Sites

The Sentiment tab also provides a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) based on how AI sites perceive your brand.

Use the tabs (ChatGPT, Gemini, Perplexity) to switch between AI platforms.

The SWOT analysis can also be viewed for specific locations.

• Click the All locations dropdown.
• Select one or multiple business locations

Sentiment by Location

At the bottom of the Sentiment section, you can drill down to see AI site sentiment scores for each business location.

The table shows:

• Location name
• Average sentiment across AI sites
• Breakdown by ChatGPT, Gemini, and Perplexity