How to create and manage Google Business Profile (GBP) Q&A via Birdeye?
Businesses can create and manage Google Q&A across locations with Birdeye Listings. Google Q&A allows you to boost engagement and connect with potential customers by answering their questions. Businesses can also use it to clear up confusion, showcase their expertise, and enhance SEO efforts. Managing Google Q&A across multiple locations becomes seamless and ensures maximizing visibility on Google.
NOTE:
The Google page should be connected and listings for Google should be opted in for active listings locations.
Google Q&A
Go to the ‘Listings’ tab.
Click ‘Google Q&A.’
The image below represents the default landing page after you click Google Q&A. Under ‘Q&A by location,’ you can view all active and fixed listing locations.
View the total number of ‘Questions’ present under each location.
View the total number of questions ‘Without any answer’ under each location.
Users can view the total number of questions ‘Without owner answer’ under each location.
NOTE:
NOTE - The following is the difference between ‘Without any answer’ and ‘Without owner answer.’
‘Without any answer’ consists of questions with no replies/answers provided, not by the business owner or third-party local guides who help answer questions. ‘Without owner answer’ consists of questions where the business owner has not responded to the question but there are chances third-party local guides answered the questions.
*Google allows third-party to answer questions under businesses GBPs.
View the ‘Q&A status’ for each location.
The image below suggests different types of ‘Q&A statuses’ users can come across.
Click the ‘Search’ icon to look for questions by keywords or locations.
Click ‘Add Q&A’ and you will view three options to select from - ‘Use your existing FAQs,’ ‘Add Q&A manually,’ and ‘Bulk import.’
NOTE:
‘Use your existing FAQs’ will only be visible to users who have Webchat enabled to import questions from the FAQ module.
On clicking ‘Use your existing FAQs,’ a drawer opens on the right side. You can select all or particular FAQs to add.
Users can edit questions and answers before importing.
Click the ‘All locations’ dropdown button and select the location(s) these Qs&As will apply to.
Once selected, click ‘Save.’
Click ‘Add Q&A manually’ to add custom questions and answers manually.
Add the question under the ‘Question’ section. Type the answer to the question under the ‘Answer’ section. Click ‘All locations’ to select the location where this Q&A will be applied. Click ‘Add Q&A’ to enter multiple Q&As. Finally, click ‘Save’ to save the Q&A.
Click ‘Bulk import’ to add Q&A in bulk by uploading a file.
Click ‘Sample spreadsheet’ to download a sample spreadsheet.
Enter the question under the ‘Question’ field, answer under the ‘Answer’ field, and location IDs under the ‘Location ID’ field.
Click ‘Upload spreadsheet’ to upload the bulk spreadsheet, then click ‘Next’ and import the file.
Alternatively to bulk import a file, click ‘Three vertical dots’ and select ‘Bulk update.’ Click ‘Sync’ to sync Q&A.
Click the ‘Filter’ icon to look for Q&A by ‘State,’ ‘Location,’ ‘Q&A status,’ and more.
Location-level Q&A
Click the ‘Location name’ or hover over ‘Three-vertical dots,’ click ‘Action’ and select ‘View Q&A’ to view location-level Q&As.
Under the ‘All Q&A’ tab, you can view all questions and answers under one page.
Click the ‘Three vertical dots’ corresponding to the question to ‘Edit or Delete the question.' Likewise, click the 'Three vertical dots’ corresponding to the answer to ‘Edit or Delete the answer.’
NOTE:
The owner can only delete Q&A created by its business; it cannot edit or delete third-party Q&As.
Users can add Q&As to this particular location by clicking ‘Add Q&A.’
Switch to the ‘Unanswered’ tab to view all ‘Owner unanswered’ questions across all locations in one place.
Click the ‘Reply’ button to respond to the question. Enter the response and click ‘Save’ to submit the response.
NOTE:
Owners can add only ‘One answer’ per question.
Users can also view the ‘Unanswered’ tab straight from the default landing page for immediate action.
