How to create a Twitter business profile?
The offline to online shift has brought in tremendous opportunities for businesses to reach out to a wider audience and expand their customer base. Riding the online wave, Twitter has emerged as one of the most important social networks for small and medium-sized businesses to supplement their marketing efforts.
As per market research portal Statista, Twitter's audience size is projected to reach 275 monthly active users worldwide by 2019. To leverage this opportunity, you can sign up for a Twitter business profile and use Twitter to supplement your growth and marketing campaigns.
Here is how you can create your Twitter business profile:
To create a Twitter business profile, log in to twitter.com, enter your phone/email and password and click on the 'Get Started' button.
Once you click on the 'Get Started' button, a new field labeled as 'Full Name' will be generated. Enter the name of your business, and click on the 'Sign Up' button.
After you have signed up for a Twitter profile, a new page will open up where you will be required to enter your phone number. Once you have entered your phone number, click on the 'Next' button. You also have the ability to skip this step by clicking on the 'Skip' button.
Now, choose a unique Twitter username which represents your business and click on the 'Next' button.
You'll be greeted by a welcome message from Twitter, to move forward click on the 'Let's Go!' button.
Next, Twitter will ask about your interests and populate random interest areas. Select your areas of interest, and click on the 'Continue' button on the top right.
Twitter will now invite you to import contacts from your mail services. You can import contact from one of the mail services, or continue by clicking on the 'No thanks' icon.
Twitter will now display some suggested profiles to follow based on your geographical location, interests etc. You have the ability to follow all and continue or sort profiles according to your personal preferences.
Now, you will be taken to your newly created Twitter profile page. To add more information to your Twitter profile, click on the 'Edit Profile' button on the top right.
Here, you have the ability to add a profile photo, header photo, Twitter Bio, website address etc. Once you have made the changes, click on the 'Save changes' button on the top right.
After you have added all the information, you can start publishing from your Twitter business profile by clicking on the 'Tweet' button on the top right.