Birdeye Listing Score is a powerful tool that helps you understand and improve your business’s visibility across the web. It evaluates your listings' accuracy, completeness, and performance on key platforms, including Google Business Profiles. The Listing Score enhances your local SEO and online discoverability by ensuring your business information is consistent and easy to find. With valuable insights into keyword rankings and performance across multiple locations, it empowers businesses to take control of their online presence and drive more traffic and engagement.

TO VIEW LISTING SCORE INSIGHTS 

Navigate to the Insights AI tab on the left-hand navigation rail and click on it to open the dashboard view.

Now click the Listing drop-down arrow to display all the sub-tabs beneath it. 

In the Listings widget, you will see your score displayed prominently.

OVERVIEW OF THE LISTING SCORE

The Listing Score is a crucial metric that evaluates your business's visibility and accuracy across major online platforms. It considers factors such as the accuracy of your business information, local SEO optimization, and the completeness of your Google Business Profile. By providing a location-specific breakdown, the Listing Score helps businesses identify opportunities to enhance their online presence and attract more customers.

The change in score for a given period is shown to the right of your Listing Score.

Score Indicators

• 0-45 (Red): Needs significant improvement
• 46-75 (Yellow): Moderate performance
• 76-100 (Green): Good online health

The +9 indicates the change in the Listing Score over the selected period (e.g., the last 90 days).

KEY COMPONENTS OF THE LISTING SCORE 

1. Accuracy Score
   Measures the consistency of your business information (e.g., name, address, phone number) across platforms like Google, Facebook, Apple, and Bing. Maintaining accurate details ensures your business avoids confusion and improves search rankings. Any inconsistencies are flagged, allowing you to correct them directly through Birdeye.
2. Local SEO Score
   The Local SEO Score tracks your business’s ranking for relevant keywords in local search results. It evaluates your visibility in location-based searches and provides recommendations to enhance keyword performance.
3. Google Business Profile Score
   The Google Business Profile Score evaluates the completeness of your Google Business Profile. It ensures all fields, such as business hours, contact details, and services offered, are filled out and up to date. Missing or incomplete information lowers your score and negatively impacts search visibility.

FILTERS FOR CUSTOM INSIGHTS 

Use the Filter button to customize and view specific insights. Filters can help you analyze data for locations or customer demographics.

Let’s take a closer look at the charts.

Listing by location

Listing Score over time

It provides a dynamic view of your business’s online presence, tracking its accuracy, visibility, and performance across various platforms over time. 

By monitoring changes in your listing details, you can identify trends, track improvements, and pinpoint areas that need attention. This ongoing analysis ensures your business information remains consistent and accurate, helping you optimize local SEO and boost discoverability. 

With insights into how your Listing Score progresses, you can continually refine your strategy to stay ahead in an ever-changing digital landscape.

On the right side, you can click the button to select different chart types or layouts, such as horizontal or vertical. You can also scroll down to view the data in a table format. It allows you to see the same information presented in various ways for a specific date.

Listing Score-view by location

You can compare Listing Scores across different locations to identify top performers and those needing improvement. This detailed view allows you to tailor strategies for each location.

Use the Search icon to look up any location. 

To explore further, click on any location to dive deeper into the analysis.

This insight provides a detailed view of a specific location's Listing Score by displaying its accuracy, local SEO performance, and overall standing. 

Accuracy

Accuracy Insights charts provide businesses with a clear and comprehensive view of their listing consistency across core platforms like Google, Facebook, Apple, and Bing. By highlighting discrepancies in business information such as address, contact details, and operating hours, these charts enable businesses to identify and correct inaccuracies quickly. 

Ensuring consistent and accurate information builds customer trust, enhances local SEO, and improves search results. With actionable insights, businesses can maintain accuracy across all locations, driving greater discoverability and engagement.

Here you can view the data:

1. Accuracy by Site: Shows the consistency of your business information across significant platforms like Google, Facebook, and Bing.
2. Listing Status: Tracks whether your business listings are active, pending, or require updates on various platforms.
3. Accuracy for Locations: Evaluate the consistency of business information across multiple locations to ensure accurate representation everywhere.

The drop-down arrows next to the metrics allow you to sort the data in ascending or descending order for quick analysis. Additionally, you can click on each location to explore detailed insights, enabling a deeper understanding of the data.

Local SEO

Local SEO is the key to driving more customers to your business by improving its visibility in local search results. By evaluating your performance through listing scores and keyword rankings, you can identify areas for improvement and ensure your business information is accurate and consistent across platforms. A strong local SEO strategy boosts your discoverability and positions your business ahead of the competition. With enhanced visibility, you can attract more customers, increase engagement, and drive growth in your local market.

You can access detailed insights that provide a deeper understanding of the data by clicking on each location.

Google Business Profile

A complete and accurate Google Business Profile is essential to maximize your business’s visibility and credibility online. With Birdeye, you can effortlessly evaluate the completeness of your profiles across all locations and ensure they meet the highest standards. 

As Google’s most integrated partner, Birdeye helps you create attractive and optimized profiles that showcase the best of your business. From accurate contact details to engaging visuals and customer reviews, your profiles will be tailored to stand out in local search results, attracting more customers and driving growth across every location.

Here you can view the data:

1. Google Business Profile Completeness: Measures the completeness of your Google Business Profile, highlighting any missing or incomplete fields.
2. Incomplete Fields Distribution: Shows the distribution of incomplete fields across your Google Business Profile, helping you identify which areas need attention.
3. Google Business Profile for Locations: Evaluates and manages the Google Business Profiles for each location, ensuring they are accurate and optimized.

You can access detailed insights that provide a deeper understanding of the data by clicking on each location.

You can hover over the three-dot icon and click on the ‘Update Profile’ tab. It will redirect you to the Business Profile section, where you can update the business profile for that location.

To learn more about business listings, refer to this article: How to optimize business listings on Birdeye?