What is A2P 10DLC and how do I register for it?
Starting September 1, 2021, mobile carriers will block business texts from unregistered numbers. As per new regulations, businesses are required to be 10DLC registered. If you have not registered, please take action immediately. Log on to your Birdeye dashboard and click on the banner at the top to complete your registration. For any help, reach out to us at 1-800-561-3357 Ext. 3 or email us at support@birdeye.com.
WHAT IS A2P 10DLC?
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) messaging via standard 10-digit long code (10DLC) phone numbers.
Conventionally, long codes have had a low-barrier entry as several counterfeit businesses, scammers, and other bad actors started exploiting SMS as a channel. There are several businesses and individuals that avoid the opt-in process, which results in high spam reports. Through the years, wireless carriers have worked towards creating a more trusted and regulated ecosystem to keep text messaging a feasible channel. A2P 10DLC offers enhanced delivery quality and lower filtering risk than long code SMS of the past by using the same phone numbers.
WHY A2P 10DLC?
Registering under A2P 10DLC will help authentic businesses run their SMS campaigns uninterrupted, resulting in maximum deliverability, and higher throughput. It will also let carriers monitor bad actors that take disadvantage of the SMS channel.
All customers that send messages using 10 digit long code numbers in the US must complete registration with wireless carriers under their A2P 10DLC regulation if they want to continue sending messages within the U.S.
IMPORTANT:
The link to the registration form on the Birdeye dashboard will be active and displayed from September 15, 2021.
HOW DO I REGISTER TO USE A2P 10DLC MESSAGING?
The user will view a notification at the top center of the Birdeye dashboard - A verification link has been sent to the email ID.
Go to your registered email ID, open the mail, and click ‘Learn more.’
On clicking Learn more, the user will be redirected to the registration form.
Fill in the details on the registration form and click on ‘Submit’. The following table explains the details’ description.
NOTE:
Ensure all the information provided under the registration form must exactly match with your EIN Listing otherwise it is likely to have an adverse impact on your trust score.
Asterisk (*) in the ‘Field’ section indicates it is mandatory to fill in the particular detail.
| FIELD | DESCRIPTION |
| Registration ID type* | Choose an accurate registration type. E.g. if a company ‘X’ from the U.S. and its registration type falls under Employer Identification Number (EIN), then select ‘USA: Employer Identification Number (EIN)’. (Mandatory) |
| Registration ID number* | Enter the valid registration number of your business for the selected Registration ID type. (Mandatory) |
| Legal Business Name* | Provide the accurate name of your business. (Mandatory) |
| Business email* | Enter your valid business email ID. (Mandatory) |
| Address* | Enter the business address line 1. (Mandatory) Mention the business address line 2. (Optional) |
| City* | Provide the name of the city where your business is located. (Mandatory) |
| State/Province/Region* | Enter the state, province, or region name. (Mandatory) |
| Zip/Postal code* | Provide the Zip/Postal code of your business. (Mandatory) |
| Country* | Enter the country name. (Mandatory) |
| Business industry* | Select a suitable business industry from the allowed list. E.g. if you own a restaurant, select ‘Hospitality’ as your business industry. (Mandatory) |
| Business type* | Select the appropriate business type from the dropdown list. Choose from Sole Proprietorship, Partnership, LLC, Co-operative, and Non-profit Corporation’. (Mandatory) |
| Website URL* | Mention the website address link of your business. (Mandatory) |
| Business email* | Enter the company's primary business email ID |
| Social media profile URL | Enter Facebook, Twitter, or Linkedin profile link. (Optional) |
| Company type* | Select your company type if it’s a Private, or Public company. (Mandatory) |
| Stock Exchange | Provide the stock exchange name. Mandatory if the company type is public. |
| Stock Ticker | Provide stock ticker. Mandatory if the company type is public. |
| Brand representative email | Mention the brand representative's email ID. Mandatory if the company type is public. |
| First name* | Enter the first name of the contact. (Mandatory) |
| Last name* | Enter the last name of the contact. (Mandatory) |
| Email* | Provide the business email id of the contact. (Mandatory) |
| Business title* | Mention the business title of the contact. (Mandatory) |
| Job title* | Provide the job position of a person from the allowed list. E.g. VP, GM, CFO, etc. (Mandatory) |
| Phone number* (with country code) | Mention the contact’s phone number. (Mandatory) |
IMPORTANT:
If you select Company Type as 'Public,' additional mandatory fields will appear. You will need to:
- Select the 'Stock Exchange' where your company is listed.
- Enter the 'Stock Ticker' for your company's stock.
- Provide the 'Brand Representative Email ID.'
SOLE PROPRIETOR BRANDS
If you have one or more Sole Proprietor Brands created before October 4, 2022, you'll receive a One Time Password (OTP) verification code via SMS. Within 24 hours, reply back with 'YES' to confirm registration and convert your Brand to Verified status.
You will also receive a reminder in the email to complete your registration.
After submission of the form, the message appears confirming that ‘Business details are submitted.’
NOTE:
It can take a couple of days to process the registration form after submission.
BUSINESS DETAILS ALREADY REGISTERED
In case the user re-registers and submits the form multiple times, the user will view a message displaying ‘Your business has already been registered'.
DETAILS VERIFIED
If details are verified successfully, the user will view a confirmation message appearing: ‘Your 10DLC has been verified successfully.'
NOTE:
Post successful registration, the trust score will be generated, and based on the score the business’s daily message limit is determined. Businesses cannot send messages beyond the daily limits.