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Social Media Posting Guidelines

Overview

Before publishing content through Birdeye, ensure your posts comply with the content, media, and formatting requirements of the social media platform you're publishing to. Each platform has its own specifications for supported file types, image dimensions, video duration, file size, and content policies.

Reviewing these guidelines before publishing can help prevent common posting errors and rejected posts.

Why This Matters

Posts may fail to publish or be rejected if they don't meet the requirements of the destination platform. Common reasons include:

  • Unsupported image or video formats

  • Media that exceeds platform file size limits

  • Invalid image dimensions or aspect ratios

  • Video duration outside the supported limits

  • Content that violates the platform's community or content policies

  • Platform-specific posting restrictions

Best Practices Before Publishing

Before publishing a post, verify that:

  1. Your images and videos use a supported file format.

  2. Media files meet the platform's size and dimension requirements.

  3. Video duration complies with the platform's supported limits.

  4. Your post content follows the destination platform's content policies.

  5. Any hashtags, links, mentions, or promotional content comply with platform guidelines.

If You Experience Posting Errors

If a post fails to publish:

  • Review the platform-specific media requirements.

  • Verify that your media meets the supported specifications.

  • Update any content that may violate platform policies.

  • Retry publishing after making the necessary changes.

  • If the issue persists, review the troubleshooting article for the specific error returned by the platform.

Additional Information

Refer to the Social Media Posting Guidelines attachment for the complete list of supported specifications for each platform, including:

  • Supported file formats

  • Maximum file sizes

  • Image dimensions

  • Video duration limits

  • Aspect ratio requirements

  • Platform-specific posting limitations

The attached guideline includes requirements for:

  • Google Business Profile

  • Apple Business Connect

  • Facebook

  • Instagram (Posts, Stories, and Reels)

  • LinkedIn

  • YouTube

  • TikTok

Resources

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