How do I create a Social Master post?

Birdeye Social's Master post feature lets you create a single base post and publish customized versions of that post across multiple social media channels, including Facebook, Instagram, LinkedIn, and more.

Instead of creating separate posts for each platform, you create one master post that serves as the source content. Birdeye AI then helps tailor the content for each selected social channel to follow platform-specific best practices, such as adding hashtags on Instagram or including links on Facebook and LinkedIn.

This helps maintain consistent messaging while allowing each social network to receive content optimized for its audience and publishing requirements.
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Using Master posts, you can:

To create a master post and tweak the content for each social channel, follow these steps:

Step 1- Log in to your Birdeye account and click the 'Social' tab in the left navigation rail.

Step 2- Click the 'Create Post' button in the top left corner.

Step 3- Select one or more supported social channels, then choose the corresponding locations, pages, or accounts where you want to publish the post.

​Once selected, Birdeye creates individual tabs for each social channel. These tabs allow you to customize platform-specific content while keeping all posts connected to the same Master post.

Step 4- You can choose to enter the text manually or click the 'AI' button and select 'Holiday posts' or 'Post ideas' to generate the initial content.

Step 5- In this side drawer, you will view the list of holidays for your country. Hover over the holiday you want to generate a post for and click 'Generate post.'

Step 6- Click 'Insert' to populate the generated content into the Master post. Birdeye automatically creates a version of the post for every selected social channel.

You can continue editing each platform's post independently before publishing.

Step 7- Select any social channel tab (such as Facebook or Instagram) to customize that platform's version of the post.

Changes made to one channel do not automatically update the content for the other selected channels.

Check the checklist for posting on different channels.

Step 8- For Facebook, you can:

Step 9- For Instagram, use the AI-powered hashtag generator to add relevant hashtags to improve discoverability.

Instagram posts require at least one image or video before they can be published.

You can fine-tune the post for each channel, adding a personal touch or leveraging AI capabilities to make it stand out uniquely.

To schedule post, follow the below steps:

Step 1- Click the 'Schedule post' button.

Step 2- A calendar will be displayed; choose a future date and time to schedule your post.

Step 3- After scheduling the post, it will redirect you to the social calendar page. In the calendar, you will see separate posts for each social channel.

Step 4- You have the flexibility to make content adjustments specifically for each channel with ease. To illustrate, if you wish to alter the content for your LinkedIn post, simply click on the 'Pencil' icon, make your edits, and save them.

Similarly, you can also adjust the posting date by selecting the 'Calendar' icon to reschedule the post. If you prefer to publish the post immediately, click the 'Instant Post' icon.

You can view tag names associated with the post in case you have provided one. Click on the menu icon portrayed as three horizontal dots to duplicate, delete the post, or chat with approvers.

Can I post to Facebook and Instagram at the same time?

Yes. A master post allows you to publish to multiple supported social channels simultaneously. Birdeye creates separate posts for each selected platform while allowing you to customize each one individually before publishing.

Does every social channel use the same content?

No. Although every post starts from the same Master post, you can edit each platform's content independently before publishing.

Can I edit a scheduled post?

Yes. After scheduling, each channel's post appears separately in the Social Calendar, where you can edit the content, change the scheduled date, publish immediately, duplicate, or delete the post.

Is media required for Instagram?

Yes. Instagram requires at least one image or video before a post can be published.

Can I use AI to customize posts?

Yes. Birdeye AI can: