Mobile carriers (e.g., AT&T, T-Mobile, and Verizon) now require businesses to register their texting numbers under A2P 10DLC. This industry-wide regulation was introduced to reduce spam and ensure that legitimate businesses can continue sending SMS messages to their customers.
If your business texting number is not registered, your SMS messages may be blocked or suspended by mobile carriers.
To avoid disruptions, access your Birdeye dashboard and complete the registration using the link available in the top banner.
If you need help with the registration process, please contact our support team at 1-800-561-3357 Ext. 3 or support@birdeye.com.
IMPORTANT:
10DLC registration is required for any business sending text messages to US phone numbers, including businesses located outside the United States.
What Is A2P 10DLC?
A2P 10DLC stands for Application-to-Person 10-Digit Long Code, a messaging system used by businesses to send SMS messages to customers using standard 10-digit phone numbers.
Conventionally, long codes have had a low-barrier entry as several counterfeit businesses, scammers, and other bad actors started exploiting SMS as a channel. There are several businesses and individuals who avoid the opt-in process, which results in high spam reports.
Through the years, wireless carriers have worked towards creating a more trusted and regulated ecosystem to keep text messaging a feasible channel. A2P 10DLC offers enhanced delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.
Who Needs to Register?
Businesses that send SMS messages to customers using a platform or application must complete A2P 10DLC registration when sending messages to U.S. phone numbers.
Why Do I Need to Register With 10DLC?
Registering under A2P 10DLC will help authentic businesses run uninterrupted SMS campaigns, resulting in maximum deliverability and higher throughput. It will also allow carriers to monitor bad actors that exploit the SMS channel.
Businesses that do not register for a 10-digit long code in the US will have their messages blocked by carriers unless they have an alternative high-volume texting number, such as a toll-free verified number or a dedicated short code they are paying for.
Carrier requirements:
There has been an industry-wide change introduced by wireless carriers such as T-Mobile, AT&T, and Verizon to reduce spam. As per their new regulations, every business sending text messages is required to register itself under a system called 10 DLC to continue texting customers. This is an industry-wide requirement beyond our control, and it has a one-time registration fee and monthly recurring fees associated with it.
For those businesses that had previously registered on the starter plan of 10 DLC, please note that the previous registration type is no longer supported by carriers, and the new registration type requires additional information. This is why all businesses that had previously registered now have to re-register. This is a recent change and requirement that we have been notified about and must comply with.
Every business sending customers text messages must register and go through this change. We are here to provide you with full support during this transition. Our goal is to make this process seamless and hassle-free for you.
What Happens If You Do Not Register?
Businesses that do not complete A2P 10DLC registration may experience the following:
SMS messages may be blocked or filtered by carriers
Message delivery may fail
Campaigns may stop sending messages
Unregistered numbers won't have incoming text capabilities
Birdeye will facilitate outgoing text messages, automations, and auto-replies via a shared toll-free number, + +18888705520, appending "Sent via Birdeye" to each text.
What Types of SMS Messages Require 10DLC Registration?
10DLC registration is required for businesses that send SMS messages, such as:
Promotional text messages
Review request messages
Referral request messages
Survey invitations sent via SMS
Event invitations or product launch announcements sent via SMS
I Have Already Provided Information to Register My Business. Why Do I Have to Re-Register?
We have recently been informed by carriers about a change in registration requirements for 10 DLC, where they no longer support the previous registration type. As a result, we are now required to comply with the new registration type, which necessitates additional information from businesses that are sending text messages. This update has been communicated to us as a mandatory requirement, and we must adhere to it by August 31, 2023.
Does 10DLC apply to Canadian businesses?
Yes. If your business is based in Canada and you send text messages to US phone numbers, you are required to complete 10DLC registration.
US carriers mandate 10DLC registration for all application-to-person (A2P) messages delivered to US numbers.
How Much Will the 10DLC Registration Cost Me?
The new 10 DLC registration has one-time and recurring fees associated with it, depending on whether your business has an EIN, has purchased Mass Texting, and the number of locations it has.
The low-volume plan costs a $19 one-time fee + $1.50 monthly recurring fee
1. Businesses with less than 5 locations.
2. Has an EIN.
The sole proprietorship plan costs a $19 one-time fee + $2 monthly recurring fee
1. Any business without an EIN.
The standard plan costs a $59 one-time fee + $10 monthly recurring fee
1. Businesses with more than 5 locations.
2. Has purchased the Mass Texting add-on with Birdeye.
3. Has an EIN.
How Do I Register for A2P 10DLC in Birdeye?
NOTE:
The link to the 10 DLC registration form is available and linked from a banner and pop-ups that you will see on your Birdeye dashboard. Businesses must complete registration to continue sending SMS messages without disruption. Neglecting to complete this form and register your business may result in carriers filtering or blocking your text messages.
You will see a notification banner at the top center of the Birdeye dashboard. Click on ‘Register your business.’
On clicking ‘Register,’ you will be redirected to the registration form.
Fill in the details on the registration form and click on ‘Submit.’ The following table explains the details description.
NOTE:
Ensure all the information provided under the registration form exactly matches your EIN Listing. If it does not match, it is likely to have an adverse impact on your trust score.
Registration Form Field Descriptions
The asterisk (*) in the ‘Field’ section indicates it is mandatory to fill in the particular detail.
FIELD | DESCRIPTION |
Legal Business Name* | Provide the accurate name of your business. (Mandatory) |
Business email* | Enter your valid business email ID. (Mandatory) |
Address* |
Enter the business address line 1. (Mandatory)
Mention the business address line 2. (Optional)
|
City* | Provide the name of the city where your business is located. (Mandatory) |
State/Province/Region* | Enter the state, province, or region name. (Mandatory) |
Zip/Postal code* | Provide the Zip/Postal code of your business. (Mandatory) |
Country* | Enter the country name. (Mandatory) |
Business industry* | Select a suitable business industry from the allowed list. E.g., if you own a restaurant, select ‘Hospitality’ as your business industry. (Mandatory) |
Business type* | Select the appropriate business type from the dropdown list. Choose from Sole Proprietorship, Partnership, LLC, Co-operative, and Non-profit Corporation. (Mandatory) |
Registration ID type* | Choose an accurate registration type. E.g., if a company ‘X’ is from the U.S. and its registration type falls under Employer Identification Number (EIN), then select ‘USA: Employer Identification Number (EIN).’ For Canadian businesses: A CP575 form is not required. Instead, upload a valid business registration document that includes your 9-digit Canadian Business Number (BN) (Mandatory). |
Registration number* | Enter the valid registration number of your business for the selected Registration ID type. (Mandatory) |
Website URL* | Mention the website address link of your business. (Mandatory) |
Social media profile URL | Enter Facebook, Twitter, or LinkedIn profile link. (Optional) |
Company type* | Select your company type if it’s a Non-profit, Private, or Public company. (Mandatory) |
Stock Exchange | Provide the stock exchange name. Mandatory if the company type is public. |
Stock Ticker | Provide stock ticker. Mandatory if the company type is public. |
First name* | Enter the first name of the contact. (Mandatory) |
Last name* | Enter the last name of the contact. (Mandatory) |
Email* | Provide the business email id of the contact. (Mandatory) |
Business title* | Mention the business title of the contact. (Mandatory) |
Job title* | Provide the job position of a person from the allowed list. E.g., VP, GM, CFO, etc. (Mandatory) |
Phone number* (with country code) | Mention the contact’s phone number. (Mandatory) |
Business registered* | Uncheck this checkbox if your business is not registered and does not have a tax ID. Please note that in case you have a tax ID and have not entered the form, your registration will be rejected. Businesses with no tax ID, i.e., EIN/CCN numbers, will have a lesser daily limit to send out text messages. |
Post submission of the form, you will see a confirmation message that states, ‘Business details are submitted.’
NOTE:
It can take up to 3 to 6 weeks to process the registration form after submission.
How Do I Check My Registration Status?
If details are registered successfully, you will see a confirmation message that says, ‘Your business details are registered.’
In case of unsuccessful registration, you will see a message which says, ‘Your previous attempt was not successful,’ and to re-register, click 'Register again.'
NOTE:
Post successful registration, the business’s daily message limit is determined. Businesses cannot send messages beyond the daily limits.
NOTE:
Registration for Businesses Without a Tax ID
How Do I Confirm My Registration if I Do Not Have a Tax ID?
To continue texting customers without interruptions, once you fill out the registration form, be on the lookout for the following text message:
“Please confirm your registration for US A2P Messaging by replying YES. Msg & data rates may apply.”
Respond to this text with a "YES" to confirm your registration.
What Happens if I Don’t Reply to the Text to Confirm My Number?
Replying to the confirmation text is crucial to ensure a valid registration. Failure to respond to the confirmation text may negatively impact the deliverability and speed of text messages from your number.
To avoid any service disruption, please confirm your registration by replying to the text sent to you.
Frequently Asked Questions
Will My Textable Number Change With This New Registration?
No, your textable number will remain the same, and there will be no service interruption after confirming your new registration.
Can I Get an Extension on the Registration Deadline?
No, extensions are not available. Businesses must complete the 10DLC registration to continue sending text messages without interruption. If registration is not completed, mobile carriers may filter or block your SMS messages.
Is This a Birdeye Requirement or a Carrier Requirement?
This is a carrier requirement. Thus, determined by external factors beyond our control, every platform is required to facilitate the same to ensure seamless communication.
Why Can’t Birdeye Just Handle This for Me?
The new registration type necessitates additional information from businesses sending text messages. However, to ease the process, the link to the 10 DLC registration form is available and linked to a banner on your Birdeye dashboard.
Need Help With the Registration Process?
We're here to help! Feel free to reach out to our dedicated support team at 1-800-561-3357 Ext. 3. You can also send us an email at support@birdeye.com, and we'll be glad to assist you with any questions or concerns you have regarding the registration process.
Don't wait until the last minute – ensure your business is registered by August 31, 2023, to avoid any disruptions in your business texting services. We're here to support you every step of the way!