Introduction
Apple Business is Apple’s platform that allows businesses to manage how their information appears across Apple services, such as Apple Maps, Siri, Apple Wallet, and more.
It helps businesses create and manage their digital presence through detailed Place Cards, ensuring accurate and trusted information is displayed to customers. Businesses can update their listings, add photos, manage contact details, and enhance discoverability across the Apple ecosystem.
As a certified integration partner, Birdeye helps businesses manage and update their Apple Business listings, improving visibility and customer engagement.
How to Set Up an Apple Business Account
Apple Business supports two types of users:
Organisation: Businesses managing their own brand and locations
Third-party partner (agency): Providers like Birdeye manage listings on behalf of businesses
Sign Up for Apple Business
To create a new Apple Business account:
Click Sign up now
Enter your organisation details:
Organisation name
Work email address (must not be linked to an existing Apple Account)
Website (optional but recommended)
Location and address
Ensure you do not select the agency option unless you are registering as a third-party partner
Click Next
Create Your Apple Account
Provide the following details:
First and last name (must be a real individual’s name)
Country or region
Password
Phone number
Verify your account using:
Email verification code
Phone verification code
Accept Terms and Complete Setup
Review the Apple Business Terms and Conditions
Click Agree
Choose whether to explore features or skip
Verify Your Organisation (Required)
Apple requires two verification methods to approve your organisation.
Step 1: Choose one method
Business ID (D-U-N-S Number or EIN)
Domain verification (via DNS TXT record)
Official document upload
Step 2: Choose a second method
Business licence
Utility bill
Lease agreement
Tax or registration document
Click Send for Review.
IMPORTANT:
Verification must be completed within 10 days, or your account may be deleted
The process typically takes up to 5 working days
Apple may contact you during verification
Sign In to an Existing Organisation (Migration)
If you already use:
Apple Business Manager
Apple Business Essentials
Apple Business Connect
You can sign in directly at https://business.apple.com/
Once signed in:
Your account is automatically migrated to Apple Business
Apple Business Connect will no longer be accessible
Using a Personal Apple Account
You can:
Continue using your personal Apple Account (limited functionality)
Or switch to a Managed Apple Account for full access to Apple Business features
Delegating Access to Birdeye
Apple Business uses a partner access model, allowing businesses to grant access to third-party partners like Birdeye.
By delegating access to Birdeye, you enable faster and more reliable updates to your business listings through a direct API integration with Apple.
Benefits of Delegation:
Faster updates to listings
Improved data trust and accuracy
Ability to manage Place Cards and images
Access to analytics and performance insights
Support for promotions, showcases, and updates
Steps to Delegate Access to Birdeye:
Log in with your Apple ID
Click ‘Brands’
Go to ‘Brand Profiles’ from the left navigation to access your brand
Click the profile/brand you want to delegate
Scroll down and click Access to start the delegation process
Click Share access
In the delegation screen, enter Birdeye Company ID: 1442380011925872640
Select Birdeye Inc from the drop-down list
Click Invite
NOTE:
Providing read-only access will limit Birdeye’s ability to manage your listings
IMPORTANT:
You must re-delegate access for any newly added business locations
Ensure emails from Apple domains are not blocked
Delegation and verification may take 3–5 days
Notes On Listing Details For Apple Maps
Apple validates business information against trusted sources, such as your website and third-party platforms.
To ensure successful updates:
Business name, address, and phone number must match across all platforms
Inconsistent data may result in rejected updates
Important behavior:
Apple removes appended location names from business titles
Example: “Caring Posh Vets, Palo Alto” → “Caring Posh Vets”
Best Practices for Successful Updates
Maintain consistent business information across platforms (Yelp, website, directories)
Resolve discrepancies promptly
Understand that Apple has final authority over listing updates
Use additional fields like categories, attributes, and action links to enhance your Place Card
While Birdeye streamlines the process of updating and managing your Apple Business listings, Apple independently verifies and approves all updates before they appear publicly.