Listings Reports help you measure how your business performs across listing platforms and locations. These reports are designed to show how visible your listings are, how users interact with them, and how effectively those views turn into actions.

Listings Reports include two report types:

Across these reports, you can analyze four core performance stages:

These reports help businesses monitor listing health, identify visibility trends, improve local SEO performance, and make better optimization decisions across locations.

To learn about Keywords and Citation reports, refer to the help center article: Understanding Keywords and Citations Reports in Listings AI.
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Go to ‘Listings AI.’

Click ‘Reports,’ and select ‘All sites.’

You can explore performance through four funnel-based tabs:

The All Sites report gives you a combined view of listing performance across all supported platforms and locations. It helps you understand overall trends in listing accuracy, visibility, user activity, and conversion.

The All Sites report includes the following tabs:

The Accuracy tab shows how complete and consistent your listings are across platforms. It helps identify missing fields, inaccurate business details, and opportunities to improve listing quality.

Use the Accuracy tab to review the following sections:

Profile Completeness by Site breaks down profile completeness across platforms, such as Google, Facebook, Apple, and Yelp.

Use this section to identify missing or inconsistent data that may affect your local search performance and visibility.

The bar graph shows the monthly trend in profile completeness over the past 12 months.

In the example, profile completeness has been fairly consistent, ranging from 75% to 83%, with a current average of 79%.

Profile Completeness by Site breaks down profile completeness for each supported platform, such as Google, Facebook, Apple, and Yelp.

Use this section to identify which sites have missing profile fields and may need updates.

Field accuracy shows how accurately core business information appears across listing sites. This includes fields such as business name, address, phone number, and other essential listing details.

A higher field accuracy percentage means your core business data is more consistent across platforms. Use this section to monitor whether listing data remains aligned over time.

The graph shows a consistent trend over time, with the current average accuracy at 87%.

Values like 90% or above indicate a healthy level of field consistency across platforms.

Field Accuracy by Site shows field accuracy for each listing platform.

Use this section to identify which sites have more mismatched or inconsistent business information so you can audit and correct those listings.

Field health represents the percentage of monitored fields that are accurately synced with listings.

This section typically helps you review:

Use this section to identify which listing fields need attention. For example, if hours, phone number, or business name have lower field health, those fields may need to be corrected or re-synced.

Field Health by Site analyzes how individual fields are performing across major listing sites:

Use this section to compare field-level performance by site, identify where missing or outdated information may be affecting listing quality and discoverability.

You can customize reports across the All Sites report and individual site reports.

To personalize the report, click the time period or the customize icon.

The available options include:

You can switch between available report display formats, such as Chart and Table, depending on the section.

Use the Display by dropdown to change how data is grouped over time, such as daily, weekly, monthly, or quarterly, where supported.

You can apply filters such as:

Click Update at the bottom right corner to apply your changes.

The Impressions tab shows how often your business listings are seen across platforms and locations. An impression is counted when your business listing appears in search results or listing views.

Use the Impressions tab to review the following sections:

Total Impressions shows the overall number of times your listings appeared across all locations and supported platforms during the selected time period.

Use this section to track overall visibility trends and measure whether your listings are reaching more users over time.

At the top, you’ll see a month-over-month trend chart showcasing total impressions across all locations. For example, over the past 12 months, there has been a steady rise, peaking in January with 1.1 million impressions. Overall, the total impressions reached 9.7 million, marking a significant +93.6% increase year-over-year. This visualization helps you easily track growth in listing visibility.

Total impressions by Site breaks down listing visibility by platform, such as Google, Facebook, Apple, Bing, and Yelp.

Use this section to identify which platforms are contributing the most to your overall visibility.

Total Impressions by Location shows the number of impressions generated by each location.

Use this section to identify top-performing locations, compare location-level visibility, and find locations that may need optimization.

The Engagement tab shows how users interact with your business listings. These actions can include website clicks, calls, direction requests, and other listing-level interactions that reflect user interest and intent.

Use the Engagement tab to review the following sections:

Total user actions show the total number of engagement actions users took across all listings during the selected time period.

Use this section to monitor how user activity is changing over time and whether listing optimizations are driving more actions.

You’ll view a month-wise bar graph of total user actions. In the example below, over the past 12 months, listings drove 480.9K total user actions, showing a +13.5% increase year over year. The steady month-to-month growth, especially in the first quarter of 2025, signals strong user interest and effective listing optimization.

User engagement by site shows which listing platforms are generating the most user actions.

Use this section to compare engagement across sites and identify which platforms are driving the highest-value interactions.

In the image below, Google is the dominant contributor with 417,392 user actions (+4.4%). Apple shows 60,908 actions, a significant +171% increase. Bing and Yelp contributed 1,874 and 704 actions, respectively, with Bing also seeing a strong +48.3% uplift.

User engagement by location shows which locations are receiving the most user interactions from listings.

Use this section to identify high-performing locations and locations that may need better listing content, more complete data, or stronger optimization.

The Conversion tab shows how effectively listing visibility turns into meaningful user actions. It combines impression data and engagement data to help you understand how well your listings convert views into actions.

Use the Conversion tab to review the following sections:

Conversion rate shows the percentage of listing impressions that resulted in user actions, such as calls, website clicks, or direction requests.

Use this section to evaluate how effectively your listings drive action after being viewed.

You’ll view a 12-month bar chart showing monthly conversion rate trends. Over the last year, listings achieved a total conversion rate of 23.9%, reflecting a +2.4% increase from the previous period. This improvement is driven by:

2M total impressions (+2.1%)

480.9K user actions (+13.5%)

The highest conversion rate peak occurred in October 2024 at 25.7%, while the lowest was in January 2025 at 22.2%, still maintaining a strong conversion baseline throughout.

Conversion rate by site shows how efficiently each listing platform converts visibility into user actions.

Use this section to compare platform performance and identify where your listings are most effective at driving engagement.

Conversion by location shows which business locations are turning listing views into user actions most effectively.

Use this section to identify strong-performing locations and locations that may benefit from listing improvements.

In addition to the All Sites report, Listings Reports also includes platform-specific reports for individual listing sites.

Supported individual reports include:

These reports help you analyze site-specific listing performance in greater detail.

To open the Google report, click Google in the left navigation rail.

The Google report includes the following tabs:

These tabs help you analyze how your listings perform across Google Search and Google Maps.

The Appearance tab shows how often your listings appear on Google Search and Google Maps. It helps you track listing visibility trends and understand which keywords are helping users discover your business.

Appearances over time shows how often your listings appeared in Google results during the selected time period.

Use this section to track visibility trends and evaluate whether your Google listing presence is improving over time.

Keywords triggering appearances shows which search terms are helping users find your business on Google.

Use this section to understand which keywords are driving visibility so you can refine your local SEO strategy and listing content.

The Ranking tab shows how your business locations rank for selected keywords across Google Search and Maps.

You can choose up to 10 keywords to track, and at least one keyword must be selected to generate ranking insights.

The Ranking report helps categorize locations into the following groups:

Locations ranked over time shows the percentage of locations that rank in positions 1 through 10 on Google Maps over time.

Use this section to track whether more of your locations are ranking for selected keywords and to identify trends in local SEO visibility.

When you hover over a month, the report also shows keyword-level ranking performance for that period.

Location distribution by keyword rank shows how your locations are distributed across ranking groups for each keyword.

This section groups ranking performance into:

Use this section to understand how well each keyword performs across your locations.

For example, the keyword Home Health near me shows that 33.3% of locations rank in the top 3, while 29.3% are in ranks 4–10, 21.2% are in rank 10+, whereas 59.3% not tracking.

Keywords ranked over time shows how many keywords your business ranked for over time, grouped by rank tier.

Use this section to monitor keyword performance trends month by month and see whether more keywords are moving into stronger ranking positions.

Keywords Ranked by Location shows how each location performs for the selected keywords.

For each location, rankings are split into the following groups:

Use this section to identify which locations are ranking strongly and which locations may need additional keyword optimization.

To view a detailed report for a specific location, click the location name.

A detailed location page opens where you can manage keywords and review keyword ranking data for that location.

Click Manage keywords at the top right to update the tracked keywords.

A drawer opens on the right side, and you can add up to 10 keywords in total. Since nine keywords are already present, you can add one more to generate the keyword ranking report based on the keywords that you have added. Click ‘Save’ to proceed.

Keyword ranking summary shows the average rank for the business across all configured keyword sets.

Use this section to monitor ranking changes, review the number of tracked keywords, and evaluate the average keyword rank.

Average Local SEO Ranking shows a grid view of business rank for the selected keyword and time period.

Use this section to see how your business ranks across the local area for a specific keyword and search radius.

The image below displays an average rank of #1 for the keyword ‘Hospice’ during the month of July, showing data for a 5 mile radius.

You can change the keyword and month from the dropdown menus to analyze a different view.

This report also helps you compare your ranking against competitors for the selected keyword and time period.

If multiple ranking positions appear across the grid, click a number on the grid to compare your performance with nearby competitors.

Scroll down, and if no competitor ranks above you for the selected keyword, an image will appear indicating that you’re doing great, as shown below.

If competitors rank above, you will view a list of competitors that rank higher than you for the selected keyword, as shown below.

Average keyword rank changes show how keyword rankings change over time for the selected keyword.

Use this section to analyze ranking movement and track long-term SEO performance trends.

You can also switch to a race chart view and select a time period such as 6 months or 12 months, where supported.

Before we continue with the Impressions, Engagement, and Conversion tabs under Google, let’s first dive into the Settings tab (below) to understand how to configure keywords and search radius.

Before continuing with Google Impressions, Engagement, and Conversion, you can use the Settings tab to configure keywords and search radius.

Click Settings in the left navigation rail.

The Settings section includes two tabs:

The Keywords section allows you to add, edit, delete, and map keywords for your business locations.

You can view configured keywords in two ways:

Managing keywords helps improve how your listings appear for relevant local search queries across platforms such as Google, Yelp, Bing, and Apple.

The By keywords tab provides a centralized view of all configured keywords.

Each row typically shows:

You can take the following actions here:

Click Add keyword.

Enter the keyword, then use the Select locations field to assign it to one or more locations.

Click Save to add the keyword.

You can confirm the update on the ‘By keywords’ page, where the changes will be reflected.

To apply multiple keywords across different locations at once:

Click Actions, then select Bulk update keywords.

Click ‘existing keywords’ to download the template file.

Open the downloaded spreadsheet. It includes columns such as:

Locate the row for the location you want to update and enter the new keyword in the next available keyword column.

In this example, find Bluebird Health, which is on row 8. Scroll to the keyword columns in that row. The first four keyword columns are already filled. Go to the next empty column—Keyword 5 in this case. Enter the new keyword into that cell.

For example: type ‘Palliative Care’ under Keyword 5 for Bluebird Health and save the file. You can enter relevant keywords for multiple locations to bulk update.

Return to the platform and upload the updated file and click ‘Next.’

Click ‘Start import.’

The import has started and you can return to the keywords page.

As you notice, the keyword ‘Pallative Care’ has been successfully updated.

To edit or delete a keyword, hover over the keyword row, click Actions, and choose either:

When you click Edit, a drawer opens on the right. Use the Locations field to assign the keyword to additional locations, then click Save.

The By location view displays a list of all your business locations along with their associated keywords. For each location, you’ll see:

Hover over the location row and click ‘Manage keywords.’

A drawer opens on the right. You can add new keywords, remove existing keywords, and click Save when finished.

The Search radius section allows you to define the geographic range used to measure ranking performance against nearby competitors.

You can set a search radius of up to 100 miles per location.

On this page, you can view:

To update the radius for a specific location, hover over the three-dot menu in the location row and click Edit radius.

In the popup, enter the new radius in miles (up to 100). Click ‘Save’ to apply changes.

To update the radius for multiple locations at once:

Click 'Bulk update' at the top right.

Select the locations to update and click ‘Update radius.’

Enter the desired search radius and click ‘Save.’

Search radius will be updated for the number of selected locations in the next monthly schedule.

Now, returning to Google reports — let’s explore the next tab: Impressions.

The Impressions tab in the Google report shows how often your business listings appear on Google Search and Google Maps.

It helps you understand visibility across devices and locations.

Use this tab to review the following sections:

Total Impressions shows the overall number of times your Google listings appeared during the selected time period.

This section can also break down impressions by device type, such as mobile and desktop, so you can compare performance across devices.

Impressions by Location shows how many impressions each business location generated on Google.

Use this section to identify locations gaining visibility and locations that may need optimization.

Mobile Impressions shows how many impressions came from mobile devices.

This section can also break down impressions by source, such as:

Use this section to understand how users are discovering your business on mobile.

Mobile Impressions by Location ranks locations based on mobile visibility.

Use this section to compare whether locations perform better in Google Maps or Google Search on mobile devices.

Desktop Impressions shows how many impressions came from desktop devices.

Desktop Impressions by Location shows which locations generate the most desktop-based visibility on Google.

The Engagement tab shows how users interact with your Google listings.

It tracks actions such as:

Use this tab to review the following sections:

Total user actions show the total number of actions users took from your Google listings during the selected time period.

Use this section to review overall engagement trends and monitor whether listing improvements are driving more actions.

The image below shows the overall number of user actions over the past 12 months.

Total user actions by location show engagement metrics for each location.

Website visits shows how many users clicked the website link from your Google listing.

Direction requests shows how many users requested directions from your Google listing.

Calls shows how many users tapped to call your business directly from your Google listing.

The Conversion tab shows how effectively your Google listings turn views into actions.

It compares impressions with engagement actions to measure listing performance.

Use this tab to review the following sections:

Conversion rate shows the percentage of users who took an action after viewing your Google listing.

Use this section to evaluate how effective your Google listing is at converting visibility into engagement.

This section also display supporting metrics such as:

Conversion rate by location shows how effectively each location converts Google listing views into actions.

Use this section to identify high-performing locations and locations that may need stronger listing content or better optimization.

To open the Facebook report, click Facebook in the left navigation rail.

The Facebook report focuses on visibility insights for Facebook listings.

Use this report to review the following sections:

Total Impressions shows how often your business listings appeared on Facebook during the selected time period.

Use this section to monitor visibility trends and understand how your Facebook listings are performing over time.

Total impressions by location show how many impressions each location generated on Facebook.

Use this section to identify which locations are receiving the most visibility on Facebook.

To open the Bing report, click Bing in the left navigation rail.

The Bing report includes the following tabs:

The Impressions tab shows how often your business listings appeared in Bing search results.

Use this tab to review:

Total impressions shows how often your listings appeared on Bing during the selected time period.

Use this section to monitor Bing visibility trends over time.

Total impressions by location show visibility performance for each location on Bing.

Use this section to identify locations with stronger visibility and locations that may need improvement.

The Engagement tab shows how users interact with your Bing listings.

It tracks actions such as:

Use this tab to review:

Total user actions show the total number of actions users took from your Bing listings during the selected time period.

Use this section to measure overall Bing engagement.

Total user actions by location show engagement performance by location.

Use this section to identify which locations are generating the most user activity from Bing listings.

Scroll right to view more metrics.

Website visits show how many users clicked through to your website from your Bing listing.

Use this section to measure traffic driven from Bing listings.

Direction requests show how many users requested directions from your Bing listing.

Use this section to measure in-person visit intent.

Calls show how many users requested to call your business directly from your Bing listing.

Use this section to understand how Bing visibility translates into direct contact.

The Conversion tab shows how effectively your Bing listings turn visibility into actions.

Use this tab to review:

Conversion rate shows the percentage of Bing listing impressions that resulted in user actions.

Use this section to measure how well your Bing listings are converting visibility into engagement.

Conversion rate by location shows which locations convert Bing listing views into user actions most effectively.

Use this section to identify strong-performing and weak-performing locations on Bing.

Scroll right to view more metrics.

To open the Apple report, click Apple in the left navigation rail.

The Apple report includes the following tabs:

This report helps you understand how your business performs across Apple Maps and Apple search surfaces.

The Appearance tab shows how users are finding your business within Apple’s ecosystem.

It categorizes discovery by appearance type, such as:

Use this tab to review:

Appearance by type shows how users are discovering your business on Apple, such as through name-based searches, category-based searches, or other discovery methods.

Use this section to understand how users are finding your listing and whether visibility is driven mainly by brand recognition or broader discovery.

Appearance by location shows how Apple visibility differs by location.

Use this section to identify which locations are receiving the most Apple-based visibility.

This breakdown shows how individual locations are performing in terms of visibility.

The Impressions tab shows how often your business listings were displayed across Apple surfaces, such as Apple Maps and iOS-native search experiences.

Use this tab to review:

Total impressions shows how often your Apple listings were viewed during the selected time period.

Use this section to monitor visibility trends across Apple surfaces.

In the image below, over the past 12 months, listings received 1.5K total impressions, reflecting a +41% increase. Visibility peaked in September 2024 with 362 impressions, followed by a steady presence through winter and spring. This trend indicates strong seasonal visibility and consistent listing exposure across Apple surfaces.

Total Impressions by location shows Apple visibility for each location.

Use this section to compare which locations are gaining the most Apple exposure.

This table breaks down impression data by individual location.

The Engagement tab shows how users interact with your Apple listings.

This can include actions such as:

Use this tab to review:

Total user actions show the total number of actions users took from your Apple listings.

Use this section to understand how much engagement your Apple listings generate over time.

In the image below, Listings received 61K total actions, up +81.9% from the previous year. Activity was consistently strong from September through April, showing sustained user interest across multiple locations.

Total user actions by location show engagement performance for each location across Apple listings.

Use this section to identify high-engagement Apple listings by location.

Website visits show how many users clicked through to your website from your Apple listing.

Use this section to monitor traffic from Apple discovery surfaces.

Direction requests shows how many users requested directions from your Apple listing.

Use this section to measure physical visit intent.

Calls show how many users initiated a phone call from your Apple listing.

Use this section to monitor direct customer contact from Apple users.

Gallery engagement shows how often users interacted with photos or gallery content in your Apple listing.

Use this section to understand whether visuals are contributing to listing engagement.

Shares show how often users shared your Apple business profile.

Use this section to measure whether users found your listing valuable enough to share with others.

The Conversion tab shows how effectively Apple listing visibility turns into user actions.

Use this tab to review:

Conversion rate shows the percentage of Apple listing impressions that resulted in user actions.

Use this section to evaluate how effectively Apple listing visibility drives engagement.

In the image below, the overall conversion rate was 4.1%, up +1956.3% from the previous year. This sharp increase reflects significant improvement in listing performance. Monthly rates remained high throughout the year, peaking in May 2025 at 10,533.3%. This data indicates that users are not just viewing your listings—they’re taking action.

Conversion rate by location shows which locations are converting Apple listing views into actions most effectively.

Use this section to identify locations with especially strong Apple listing performance.

To open the Yelp report, click Yelp in the left navigation rail.

The Yelp report includes the following tabs:

This report provides insights into how often your business is seen and how users interact with your Yelp listings.

The Appearance tab shows how often your Yelp listing was viewed, with visibility broken down by device.

Use this tab to review:

Appearance by device shows how often your Yelp listing was viewed on mobile and desktop devices.

Use this section to compare device-based visibility and understand how Yelp users are discovering your business.

In the image below, over the last 30 days, your listings were viewed 923 times, showing a +2784.4% increase.

This split indicates that most Yelp users are discovering your business via mobile, reinforcing the importance of mobile-optimized content.

Appearance by location shows Yelp visibility for each location.

Use this section to identify which locations are receiving the most exposure on Yelp.

In the image below, Grandcare Health Services accounted for over half of all appearances (506 total views), with strong visibility across both mobile and desktop.

The Impressions tab shows how often your Yelp listing was viewed during the selected period.

Use this tab to review:

Page views show the number of times users viewed your Yelp business listing.

Use this section to understand listing visibility on Yelp.

In the image below, listings received a total of 36 page views, showing a +800% increase.

While numbers are modest, the upward trend highlights growing visibility across both platforms.

Impressions by location show page view activity for each location on Yelp.

Use this section to compare visibility across locations.

In the image below,

This breakdown helps you identify which locations are beginning to gain traction and where additional optimization might boost exposure further.

The Engagement tab shows how users interact with your Yelp listings.

This can include:

Use this tab to review:

Total user actions shows the total number of actions users took from your Yelp listings.

Use this section to measure overall Yelp engagement.

The image below illustrates, in the past 30 days, listings received 9 user actions, mostly from website visits and calls. This is a baseline level of interaction, with room for growth through profile optimization and visibility efforts.

Total user actions by location show engagement performance for each location.

Use this section to identify which Yelp listings are generating the most activity.

In the image below:

Website clicks show how many users clicked through to your website from Yelp.

Use this section to measure website traffic driven from Yelp listings.

Direction requests show how many users requested directions from your Yelp listing.

Use this section to monitor physical visit intent from Yelp users.

In the image below, no direction requests were recorded in the last 30 days. If users had clicked to get directions to any location, those actions would appear in this chart, helping to gauge foot traffic intent.

Phone calls show how many users requested a call from your Yelp listing.

Use this section to measure direct contact intent.

In the example below, the business received requests for 3 phone calls via its Yelp listings, indicating direct customer interest. Even a few calls suggest that the Yelp profile is helping convert visibility into real conversations.

User uploaded photos show customer-contributed photos added to your Yelp listing.

Use this section to track customer-generated visual engagement.

In the image below, there were no uploads. If customers had added any new images, they would appear here, offering insight into customer experience and perception.

Bookmarks show how often users saved your Yelp listing to revisit later.

Use this section to understand future intent or saved interest.

In the example below, no bookmarks were added in this timeframe, this section helps track returning interest when activity occurs.

Mobile check-ins show how often users checked in to your business through the Yelp mobile app.

Use this section to measure in-person visit activity where available.

Messages to business show how many users sent a direct message from your Yelp listing.

Use this section to measure conversational engagement from Yelp.

The Conversion tab shows how effectively Yelp listing views turn into user actions.

Use this tab to review:

Conversion rate shows the percentage of Yelp listing views that resulted in user actions.

Use this section to understand how well your Yelp visibility is driving engagement.

In the image below, the overall conversion rate was 25% for the past 30 days, meaning 1 in 4 users who viewed a listing went on to take action.

Conversion rate by location shows which Yelp listings convert views into actions most effectively.

Use this section to identify high-performing locations and locations that may need optimization.

The image below illustrates: