Brand Identity helps businesses create and manage a comprehensive brand profile within Birdeye. By simply entering a website URL, businesses can automatically generate a brand profile that includes key information such as business overview, market positioning, target audience, brand voice and style, and media assets.
This centralized brand profile serves as the foundation for AI-powered experiences across Birdeye, helping ensure consistent branding, messaging, and content generation at scale. Businesses can review and refine the generated information to accurately reflect their brand identity and communication preferences.
In addition to brand profile settings, Brand Identity includes a Brand Kit that centralizes logos, fonts, colors, and visual assets, making it easier to maintain a consistent brand experience across customer-facing content and communications.
Whether managing a single location or multiple locations, Brand Identity helps ensure that AI-generated content and customer interactions remain aligned with your brand across Birdeye products, including Social, Reviews, Agents, Search AI, Social Engagement, Chatbot, and Marketing Automation.
Industry AI complements Brand Identity by providing vertical-specific intelligence and context that help generate more relevant and industry-aware content. To learn more, refer to our help center article: How Industry AI Powers Brand Identity in Birdeye.
Set Up Brand Identity
Click Create new to create a new Brand Identity profile.
Select the location(s) where you want the Brand Identity to apply, then click Next.
Configure Brand Identity
Under the Brand Identity tab, the first section is Sources. Enter your Company URL in the first field, upload a PDF, or click Text to paste content that represents your brand. BirdAI analyzes the provided source and automatically generates a comprehensive brand profile, including your brand voice, personality, tone, and writing style, logos, fonts, and brand colors.
For instance, click ‘text’ and a drawer opens on the right side. Enter or paste a sample text reference of your brand voice and click ‘Submit.’
Brand Personality
The BirdAI analyzes your brand personality and tags the emotional traits your brand reflects. Brand personality refers to the human characteristics and emotional qualities your brand regularly expresses. For example, Apple is often associated with traits such as innovation, minimalism, confidence, elegance, and exclusivity, while Nike embodies boldness, competitiveness, empowerment, and inspiration.
You can remove existing tags by clicking the cross (X) icon and manually add desired tags from the dropdown menu to align with your brand personality.
NOTE:
If the Professional tag is selected, the Playful tag cannot be enabled simultaneously as part of the brand personality.
Learn more about Brand Personalities within BirdAI here.
Brand Tone and Writing Style
Brand tone and writing style are applied to generating social posts, review replies, and review widget summaries.
Brand tone refers to how your brand communicates across different situations.
For example:
Apple: Simple, Aspirational, Authoritative
Nike: Raw, Persuasive, Motivational
You can view the ‘Tone and writing style’ traits that have been tagged. Similar to ‘Brand personality,’ you can remove existing tags and manually add desired tags from the dropdown menu to better align with your brand’s tone and writing style.
NOTE:
If the ‘Formal’ tag is selected, the ‘Humorous’ and ‘Casual’ tags cannot be enabled simultaneously as part of the tone and writing style.
Preview
On the right side of the screen, you can preview sample review responses and social posts generated using your brand voice.
Brand Kit
Under the Brand kit section, manage your brand logos, fonts, and colors.
To remove an existing logo, hover over the logo and click the Bin icon.
To add a new logo, click the + icon and upload the desired image.
Use the background dropdown to select whether the logo should be displayed on a Light background or Dark background.
Select the preferred Header and Body fonts for your brand. Use the dropdown menus to choose the font family and font weight for each. Under the Colors section, configure your brand color palette by selecting colors for primary, secondary, dark, header font, body font, and call-to-action (CTA) elements. Click Add more to include additional brand colors as needed.
Review the generated brand profile, including the brand voice, brand kit, and preview sections. Once you are satisfied with the configuration, click Save to save the Brand Identity.
Guardrails
Switch to the ‘Guardrails’ tab to establish brand-safe boundaries with AI guardrails by setting banned words and defining messaging dos and don’ts.
The image below illustrates examples of the guardrails that have been set up.
Click ‘Add guardrail’ and insert the guidelines in the text box.
You can also edit and delete the existing guardrails.
Click ‘Save’ after setting up the guardrail.
Edit and Delete Brand Identity Profile
After saving the Brand Identity configuration and guardrails, the profile appears on the Brand Identity main page, where you can view details such as associated locations, logo, colors, brand voice, creator, and creation date.
Hover over the Brand Identity profile and click the three-dot menu. Select Edit to make changes to the profile or Delete to remove it.