Understanding Survey Reports
Birdeye Survey reports enable businesses to analyze the results of conducted surveys. These reports offer insights into received responses, showcasing trends, patterns, and key findings from the collected survey data. Analyzing the score over time allows surveyors to instantly measure the reactions and sentiments of respondents quantitatively without delving deeply into wordy answers. Within the overall score, green denotes promoters, yellow represents passives and red highlights detractors.
To view the report on survey management within your dashboard, click on the 'Reports' tab on the left navigation rail of your Birdeye dashboard. Once on the 'Reports' page, click on the 'Surveys’ down arrow under the ‘Reports' section on the left navigation rail.
Net Promoter Score is meant to be a gauge of overall customer experience. The higher your NPS, the more satisfied your customers are with your business.
To determine Net Promoter Score, customers are asked how likely it is that they’d recommend your business to family and friends on a scale from 0-10. Based on their response, they are sorted into three categories: Promoter, Detractor, and Passive. Let’s go through all three.
WHO ARE PROMOTERS, PASSIVES, AND DETRACTORS?
Promoters (9 and above score)- Customers in this category express positive sentiments about your business. They are loyal and perceived as the brand ambassadors of your business. They contribute to business growth by continuing to buy your products/services and telling others to do the same.
Passives (7 to 8.9 score)- Customers in this category express neutral sentiment. They are satisfied enough, but they are not enthusiastic about your brand, making them vulnerable to competitive offerings.
Detractors (0 to 6.9 score)- Customers in this category express negative sentiments. These are unhappy customers, likely to damage your brand reputation and hinder business growth by spreading negative word-of-mouth.
Overall NPS- The Overall Net Promoter Score (NPS) serves as a key indicator of customer satisfaction and loyalty, reflecting the likelihood of customers recommending a business. A positive NPS signifies a strong base of promoters, while a negative score may indicate areas for improvement and addressing detractors. Monitoring and understanding the Overall NPS is crucial for businesses aiming to enhance customer experience and foster growth.
Select the funnel-shaped icon labeled 'Global filters,' and you'll access the 'Filter by' section to apply filters, allowing you to slice and dice the data for more effective analysis.
Additionally, a customization icon allows you to personalize the report. The three-dot icon provides options to download, email and schedule the report. Additionally, it offers functionality to add this report to your personally created dashboard.
To personalize the report, simply click on the 'Customization' icon, and a pop-up screen will appear.
Chart Style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing.
Displayed by: Daily, Weekly, Monthly, Quarterly and Yearly.
Filters:
- All locations: You can select any location.
- Past 12 months: You can select the report at any time, as shown in the image.
- Assisted by: Choose the names of the employees.
- Survey: Choose the surveys for which you would like to access the report.
- Overall Score: You have the flexibility to choose options for viewing the overall score, including ranges such as 0-6, 7-8, 9-10, or all.
Compare data: The ability to compare reports in two dimensions: by location and by date range. Now, you have the flexibility to make insightful comparisons within your reports.
After making customizations, click on 'Update' to apply and save the changes to the report.
To learn about understanding creating dashboards within the 'Reports' section, incorporating multiple reports across all modules, refer to the article: A comprehensive guide to Birdeye Dashboards.
- Email: You can get the report in PDF and XLS formats.
- Schedule: Schedule the report via email in both PDF and XLS formats. You can also set the frequency.
- Download: You can download the report in Excel and PDF formats.
- Add to dashboard: You have the option to add this report to your dashboard. Upon clicking, a pop-up will appear on your screen, allowing you to add it to an existing dashboard or create a new one. Once you've made your selection, click 'Add' to include it in your preferred dashboard.