Understanding Social Reports
Birdeye’s social report allows you to track the impact of your social campaigns on impressions, engagement, and audience growth. Track likes, retweets, comments, and shares to gain insights into optimizing your social strategy.
NOTE:
To view the social reports for Facebook, X (Twitter), Instagram, and LinkedIn, make sure you connect the respective social pages/accounts with Birdeye.
To view the Social reports, click on the 'Reports' tab on the left navigation rail of your Birdeye dashboard. Click on the 'Social' drop-down arrow under the 'Reports' section on the left navigation rail to view the Profile performance, Response trends, Facebook, X (Twitter), Instagram, and LinkedIn reports.
To learn about the 'Profile performance' report, refer to our help center article: How to Use the Social Profile Performance Report.
1. PERFORMANCE BY FOLLOWERS
The Followers' data represents:
- New- The number of new people who started following you during the selected period.
- Lost- The number of new people who unfollowed you during the selected period.
Once you are on the 'Social reports' page, you can view the historical data aggregated within your account. Select the funnel-shaped icon labeled 'Global filters,' and you'll access the 'Filter by' section to apply filters, allowing you to slice and dice the data for more effective analysis. Use the filters on the right to see the data based on region, city, zip, location, or time period.
NOTE:
To get detailed data for any period, hover over the line graph.
Birdeye users have access to download, email, and schedule Inbox reports. Click on the 'Actions' drop-down menu, and you will find options, which include Download, Email, and Schedule. To learn more about it, refer to the article- Understanding Birdeye Reports: 'Review Reports.'
Additionally, a customization icon allows you to personalize the report. The three-dot icon provides options to download, email and schedule the report. Additionally, it offers functionality to add this report to your personally created dashboard.
To personalize the report, simply click on the 'Customization' icon, and a pop-up screen will appear.
Chart Style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing.
Displayed by: Daily, Weekly, Monthly, Quarterly and Yearly.
Filters:
- All locations: You can select any location.
- Past 12 months: You can select the report at any time, as shown in the image.
Compare data: The ability to compare reports in two dimensions: by location and by date range. Now, you have the flexibility to make insightful comparisons within your reports.
After making customizations, click on 'Update' to apply and save the changes to the report.
To learn about understanding creating dashboards within the 'Reports' section, incorporating multiple reports across all modules, refer to the article: A comprehensive guide to Birdeye Dashboards.
- Email: You can get the report in PDF and XLS formats.
- Schedule: Schedule the report via email in both PDF and XLS formats. You can also set the frequency.
- Download: You can download the report in Excel and PDF formats.
- Add to dashboard: You have the option to add this report to your dashboard. Upon clicking, a pop-up will appear on your screen, allowing you to add it to an existing dashboard or create a new one. Once you've made your selection, click 'Add' to include it in your preferred dashboard.
2. PERFORMANCE BY PAGE LIKES
The Page Likes data indicates:
- New- The number of new people who liked your page during the selected period.
- Lost- The number of new people who unliked your page during the selected period.
NOTE:
Hover over the ‘question mark’ to view what that metric stands for.
3. PERFORMANCE BY POST ENGAGEMENT
The Post Engagement data represents:
- Posts- The number of times you have published content for your audience
- Engagement rate (all networks)- A measure of the percentage of your followers who interact with your content.
NOTE:
For a particular date range, the total post count can be zero, and impressions, reach, and engagement count can still be present of the older posts.
4. PERFORMANCE BY POST METRICS
The Post metrics data represents:
- Impressions- The number of times your posts are displayed on a user’s screen
- Reach- The number of people who view or interact with your posts
- Engagement- The number of times users interact with your posts through clicks, reactions, comments and shares, among other actions.
5. TOP PERFORMING POSTS
The Top performing posts show the top-performing posts based on post metrics on that social channel.
Click on 'Post details' to view post details that include the date and time the post was published, the channel posted on, the text and media of the post, and the locations/pages successfully posted or failed to post on.
NOTE:
Facebook returns all the post data with timestamps being in UTC, while Top performing posts are shown as per browser time.
Likewise, X (Twitter), Instagram, and LinkedIn also have reports for their performance.
| Channel | Followers report | Page likes report | Post Engagement report | Post metrics report | Top-performing posts report |
| Yes | Yes | Yes | Yes | Yes | |
| Yes | - | Yes | Yes | Yes | |
| X (Twitter) | Yes | - | Yes | Yes | Yes |
| Yes | - | Yes | Yes | Yes |