Upon signing up with Birdeye, every member gets a review profile for each of their business locations setup within their Birdeye account. These review profiles are built for SEO and are indexed on Google. They get you the much needed real estate on Google search pages and influence your prospects.

BIRDEYE PROFILE

A Birdeye profile is a customized website that displays vital business information and online reviews aggregated from across the internet. You can add/edit information and customize tabs on the review profile from within your Birdeye account. You can also use the review profile to highlight an event or special promotion by using custom cards on this site.

FREE VS PAID PROFILES

Birdeye supports free as well as paid profiles for millions of businesses online. Birdeye subscribers get the paid version of the profile that allows them to market their product or services by showcasing their customer reviews. Needless to say, these profiles are completely customizable from within the dashboard.

Free business profiles, on the other hand, do not need a subscription and contain basic business information and aggregated reviews from online sources to help with their online reputation. To know more about free profiles and how you can edit the basic business information, read this help center article: What are Free profiles?

ADDING VALUE TO YOUR BUSINESS

Birdeye profiles serve as a great marketing tool for businesses to get new reviews and showcase all the essential business information - all in one place. These profiles are indexed on Google which helps them to be found on the Google Search Engine Results Page (SERP). Businesses also have the ability to define the keywords on which they want the review site to be found on Google searches. These profiles, therefore, serve as a great tool to enhance your online reputation and help you use your customer reviews for marketing.

GOOGLE INDEXING

As soon as the business signs up with Birdeye, the account status is turned to 'Active' and the profile is submitted to Google for indexing. If the status of the account is 'Demo', the profile will not be submitted to Google for indexing.

For an active account, there might be instances where you would want to 'Turn Off' indexing manually for your profile so that it is not searchable on Google. You can do this easily with the help of this help center article: How can I ensure that my business' review profile is not visible on Google search? How do I turn off SEO for my business' review profile?

IMPROVE RANKING ON SERP

Birdeye optimizes the profiles to rank on SERP. In addition, following some industry best practices may help it to rank even higher on SERP. Here are a few points you can keep in mind to enhance your profile's Google search value:

• Fresh Content: Fresh and quality content matters a lot when it comes to driving search engine results. A regular flow of 'Keyword' rich reviews on your profile helps to keep the site relevant for the search engine enabling it to rank higher. So make sure you ask for feedback from all your customers.
• Relevant information: It is important to make sure that all the information displayed on your business profile is correct and true including the contact details and phone numbers. Here is a quick guide to help you customize your profile and to keep it in shipshape: How do I customize the Birdeye profile?
• Optimized content: As a business owner it is important to ensure that the 'About Us' section and other information on the review profile is optimized for the Google search. Make sure you use the right keywords while writing a description of your business.
• Browse by Business Categories: Organize your profile with browse options by business categories, making it easier for potential customers to find you amidst similar businesses.
• FAQs: Consider adding a Frequently Asked Questions (FAQs) section to address common queries. This enhances user experience and can boost your profile's relevance on search engines.