Birdeye’s Listings report enables businesses to view the performance of their Google and  Facebook listings, study user behavior, and derive actionable insights. 

To view the Listings reports, make sure you have connected your business’ ‘Google’ listing and ‘Facebook’ page with Birdeye.

GOOGLE REPORTS

Birdeye Google report gives insights into how consumers are searching for your business and also how they are taking the next steps in reaching out to you. 

Ensure you have integrated and mapped your GMB pages to view the Google reports.

To view these Google reports, log in to your Birdeye account and click the 'Reports' tab. Go to the ‘Listings’ drop-down and select ‘Google.’ On the ‘Google’ reports screen, you can view five types of reports, which are

• Business Profile impressions on Google Maps and Search for different devices 
• Actions taken by them on your Google listings

After integrating your GMB page(s), you can view the historical data for the past 15 months in Google reports within Birdeye.

BUSINESS PROFILE IMPRESSIONS 

1. PROFILE IMPRESSIONS TOTAL

This report presents the total count of profile impressions across searches and maps for all types of devices. 

2. PROFILE IMPRESSIONS BY MOBILE

This report displays the total count of profile impressions exclusively for mobile devices across both searches and maps.

Download, email or schedule a copy of the report to other users using the 'Actions' drop-down menu.

Select the funnel-shaped icon labeled 'Global filters,' and you'll access the 'Filter by' section to apply filters, allowing you to slice and dice the data for more effective analysis.

Additionally, a customization icon allows you to personalize the report. The three-dot icon provides options to download, email, and schedule the report. Additionally, it offers functionality to add this report to your personally created dashboard.

To personalize the report, simply click on the 'Customization' icon, and a pop-up screen will appear.

Chart Style: You can enhance the visual appeal of your report by selecting different chart styles for optimal viewing. All the reports are available in 'Chart' and 'Table' mode. Click on the 'Chart' button to change the mode.

Displayed by:  To change the duration, use the ‘Displayed by’ filter from the drop-down menu. 

Filters: 

• All locations: You can select any location.
• Past 12 months: You can select the report at any time, as shown in the image.

Compare data: The ability to compare reports in two dimensions: by location and by date range. Now, you have the flexibility to make insightful comparisons within your reports.

After making customizations, click on 'Update' to apply and save the changes to the report.

To learn about understanding creating dashboards within the 'Reports' section, incorporating multiple reports across all modules, refer to the article: A comprehensive guide to Birdeye Dashboards.

• Email: You can get the report in PDF and XLS formats. 
• Schedule: Schedule the report via email in both PDF and XLS formats. You can also set the frequency. 
• Download: You can download the report in Excel and PDF formats.

• Add to dashboard: You have the option to add this report to your dashboard. Upon clicking, a pop-up will appear on your screen, allowing you to add it to an existing dashboard or create a new one. Once you've made your selection, click 'Add' to include it in your preferred dashboard.

3. PROFILE IMPRESSIONS BY DESKTOP

You can also view Business Profile impressions on Google Maps and Search for desktop devices. Simply scroll down to Profile impressions by desktop. 

4. USER ACTIONS BY TYPE

This report shows the number of consumers who have taken action after finding your business on Google. 

5. KEYWORD SEARCH

The keyword search report shows the list of keywords that make your business show up in search results. Also, download, email, or schedule a copy of the report to other users using the 'Actions' drop-down menu.

FACEBOOK REPORTS

Facebook listings reports allow businesses to track the performance of their Facebook listing by tracking the number of consumers reached and engaged (likes/comments/shares) by your posts over time. You can view the daily, monthly, quarterly, and yearly reports using the ‘Monthly’ drop-down on the top. The line graph will show the projected data (represented by a dotted line), and on hovering over the data points, you will see the actual and projected data. You can view the forecasting data in the Table view for both users reached and engaged.

1. PROFILE IMPRESSIONS TOTAL - USERS REACHED

2. PROFILE IMPRESSIONS TOTAL - USERS ENGAGED 

BING REPORTS

Under 'Bing listings reports', you can see the impressions in Bing search results and the actions taken by consumers.

Under the 'User actions' report, you can see the number of consumers who visited your website, requested directions, and tapped the call button on your Bing listing.

APPLE REPORTS

Under 'Apple Listings Reports', you can view impressions in Apple search results and consumer actions. The Birdeye Apple report offers insights into how users find and interact with your business. It helps you analyze user behavior, track performance, and optimize your listings.

Businesses can:

• Enhance their Apple presence.
• Report on user reach and engagement.
• Identify top user actions to boost interactions.

On the 'Apple' reports screen, you can view eleven types of reports, which are

• Profile impressions on Apple Maps and Search by name, brand, category, products or services 
• Actions taken by them on your Apple listings
  
  

Under the 'User actions' report, you can see the number of consumers who visited your website, requested directions, and tapped the call button on your Apple listing.

Businesses can view a report that shows the number of users who have shared their business profile, clicked on the showcase, and viewed the photo gallery.

To learn more about Apple listings in detail, read the help center article: How can I track the performance of my Apple listings?