Birdeye’s email and text campaigns allow businesses to reach out to their customers with customized messaging and the flexibility to choose the right audience. However, with the possibility of reaching all your customers at once, there is also a chance that some legit emails might end up in spam.

Here are some important points to remember while running an email or text campaign using Birdeye:

• Limit email and text campaigns to 200 contacts: The first step to avoid the “spam box” is to simply limit your bulk email and text campaigns to a maximum of 200 contacts in one go. Birdeye recommends businesses to send targeted emails to a small set of customers at regular intervals using the ‘Scheduling feature’ while running ‘Manual campaigns’. 
  Google in its official support page also encourages businesses to increase the volume slowly and avoid “bursts".
• Send email to engaged users: Landing up in a customer’s inbox a couple of times a month is a bad idea, especially if the customer is unresponsive. Engaged users are more likely to read your messages, while an unresponsive user is more likely to mark your communication as spam.
• Invalid contact list: If you ticked all the right boxes, but some part of your contact list has invalid or non-existent email addresses, your email and text message will end up as spam. In this case, go back and delete non-existent contacts from your list.
• Tracking: To track the open rate for text campaigns and show the open events, we must use the short URL in the text template. Open rates only work when a short URL is present in the text template.